Send Out Greeting Cards You can also go beyond just reminding customersabout a holiday, and actually take part in it. Let's say, again, thatMother's Day is coming up. If you know some of the people on yourmailing list are mothers, send them a greeting card to commemorate theoccasion.

Send Out Special Offers Sticking with our Mother's Day theme, you couldalso send out notices to your customers telling them about a specialyou are having for the holiday. Offer any mothers in your customer basea discount for the day, or a buy one get one free offer. A simple cardannouncing this special is all you need to make this strategyeffective.

Spice Up Your Store You don't necessarily have to send things to yourcustomers to remind them about an upcoming holiday. You can do thatjust as effectively by decorating your store for the occasion. Even for?minor? holidays, such as Mother's Day, it is easy and inexpensive todress up your store to reflect the holiday. Make it obvious that youare aware of the event and are taking it seriously.

No matter how you decide to do it, reminding customers about upcomingholidays is a great way to reinforce your name recognition. If youremind someone about a holiday that they had forgotten, they will bemuch more likely to remember your company. And if you make it a habitto send out information about holidays, you will further add to yourbrand name.

It is all about communicating regularly with your customers. Sendingout holiday reminders is just one way to do that effectively andconsistently. The best part is that this is a relatively inexpensivestrategy to incorporate into your marketing efforts. You can keep yourcosts down even more by making sure you only send this information tospecially identified customers, who are likely to need the product orservice that you provide.

Kaye Z. Marks is an avid writer and follower of the developments in and industry and how they benefit small to medium-scale businesses.