An article highlighting some of the do’s and don’ts of good SEO. It shows that a fast result using black hat techniques might not always be the most ethical and best way to get traffic to a website. Search engine optimisation, or SEO is a brilliant way of ensuring that a website gets a lot of traffic going to it, and this is very important if your website is your living. However, just by creating a website you are not creating good SEO. There are so many different ways of getting traffic to a website, which are both good and bad. Here is a list of do’s and don’ts for making sure that your website is ranking highly in search engines and is getting the kind of traffic to be proud of.

•Do – make sure that the content on your website is original and easy to read. There are several tools available on the Internet to check that the content on any website has not been plagiarised. Some of these are free and some you need to pay for, although the cost is minimal for offline content, and is usually free for content that has been published online. Using this kind of software will make sure that all content is 100% original.

•Don’t be tempted to cut and paste from other websites! This is one of the worst things that you can do and at best your site will be removed from search engines, at worst you could wind up in court with breech of copyright charges.

•Do – use the services of someone who is experienced with SEO. This can either be in house or you can opt to use a freelancer. Either way is just as good and you can make sure that the content of your site is top quality and attractive to people surfing the ‘net.

•Don’t have content that is keyword stuffed. This is seen in a very dim light be search engines and will once again result in a website being banned for poor quality content which makes little or no sense. After all a paragraph which has the same word or words repeated over and over is not easy to read, and is not seen as natural by the spiders that crawl websites looking to rank them.

•Do - some research on the use of SEO. If you don’t know how to maximise the use of a website’s content then you won’t be able to provide any quality SEO text that will draw traffic to the site. •Don’t use ‘black hat’ techniques to attract visitors to a website. These kind of techniques include things such as link farming, by which many links are laced on your site and other sites, often that have little or no relevance to the subject being searched. These will then

lead visitors to your site fraudulently. Doing this shortens the life of a website as it will soon be removed. Another black hat technique is having words on the screen that are indexed but are the same colour as the background so they are invisible to the human eye. Websites that use black hat techniques have a very limited lifetime as search engines will soon recognise the deception contained on them. By following these few do’s and don’t of SEO you will soon have a website that is ranking highly and is following the rules of fair Internet usage. It may seem a good idea to employ less than ethical techniques in order to get some high traffic quickly. However, in the long run this is not a good idea as eventually the site will get banned and a new site will need to be created. These simple rules are a good place to start if you are looking for good website content.

Author bio :- Adrian McLean is responsible for Search Engine Optimisation (SEO), at the leading SEO Company in the UK, to learn more about SEO, please visit www.searchengineoptimising.com.