Obviously not a desperate attempt to grab attention, Dermalogica uses a simple white and silver packaging. They're simply selling an effective product and have enough confidence in it to be aware that they do not have to hide behind flamboyant packaging.

Their point isn't simply to grab your notice as in most products. Their goal is to make a highly specific professional impression. To reach this goal, Dermalogica skin care has the perfect packaging.

Implying professionalism, Dermalogica utilizes very discreet hues. White is neat and typically related to stuff like medicine, doctor's offices, marriage, purity, etc. Silver has the same correlation with 'upscale' things in society. It's tidy and reflective without being obtrusive. The colors play a big part in Dermalogica skin care products' packaging.

Print is all done in black ink, made to contrast with the white and silver background. This ensures that the brand name jumps out because there are no pictures to compete with it.

Finally, Dermalogica has containers that seem huge so a consumer can feel like they are getting a good deal of product for their investment. Their packages are designed to seem big, from oval and triangular bottles to tapered squeeze tubes and wide cylindrical jars. Through basic and sophisticated designs, Dermalogica earns your faith right from the beginning.