Now you're probably thinking "Duh!" (or words to that effect). But hear me out ...
I'm not talking about increasing the price of your $25 book to $30. No, I'm talking about something on a much bigger scale.
Instead of making those little $25 sales, create a $250 product and sell that instead. And why stop there? Why not create a $2,500 package?
Sure, it takes more effort to convince somebody to buy a $2,500 product. But does it take a hundred times as much effort? No way! Because remember that you've got to make 100 sales of that $25 book to make as much money as just one sale of the $2,500 product.
That's just one of the benefits of selling high-price products. Here are some more:
* The profit margins are usually higher.
* When you discount the price for special offers, you still make a big profit.
* Your product sales can make up for a lower fee or additional services.
* It's easier to pack in lots of extra value to justify the higher price.
* When you have one of those magic days when practically everybody buys, it becomes a really great day!
* You can ask others to sell it on your behalf for a share of the profit, and still make good money.
* Other people are more motivated to sell high-price products because they get more money as well.
* If you swap products with other speakers, you can get much more in return.
