* The length of the article,

* how to use paragraphs, and

* where to publish your article

In the previous article, Part 1, we talked about:

* Consistency of article publishing

* Quality of the articles,

* How to find the keyword phrase to feature

* and the keyword density in the article

You can find One-Way Link Building Using Articles: Part 1 is at http://www.trafficbumper.com/?p=21

Article Length:

A medium sized article should be about three to five-hundred words. You need to be sure that you use enough words to give some quality content, but internet surfers have ADD and don't spend too much time in one place. If your article has to be more than five-hundred words, then it is best to break the article in to one, two or three parts as you see fit. By breaking your article in to two shorter articles gives you twice as many one-way links to your site. Two or three articles provides more one way links, of course.

Paragraphs:

Your paragraphs need to be short.

Short and punchy sentences standing on a line or two all by themselves make your point stand out.

Don't have long blocks of dense writing. People have ADD and will run to an article that is easier to read. They want to breeze through your article picking up bite-sized chunks of information...most people don't want to spend time finding their place on the page. It is easier to keep track of where you are on the page too if the paragraphs are short.

Where to publish:

One-way link building is most effective if you publish your article on your own blog first. Get a WordPress blog. The software is free, it is powerful and it is fun to use. Free plug-ins can be used to customize your blog, too.

After you have posted the article on your own blog, then go to this partial list of blogs and submit your article:

Submit your article to the following sites:

Digg,

Mixx,

Onlywire,

Reddit,

Shoutwire,

StumbleUpon

articledashboard.com,

ezinearticles.com,

goarticles.com,

isnare.com

These article sites are highly ranked, free sites that will provide one-way links to your site. If you want to spend the time, you can place your articles on a couple hundred other article sites, but the payoff is not as great as just using the sites listed above.

If you decide publish your article to a large number of websites, look for article submission software. It will automate this process to some extent. Or, if you would like, you can go to elance.com or Guru.get someone else to your submit your articles for a small fee. For that matter, you can get competent writers to write the articles for you.

For you online marketers, use the author biography section to hold your URL which drives people to your squeeze or opt-in page. If you are serious about building one-way links to your site, there are a few professional companies that will submit your article to a large number of sites for a reasonable fee. I use one company, and it saves me hours of work.

One-way link building is one of the best ways you can build traffic to your site - and it is free! Now get to work