The Google Adsense Empire Handbook comments from real, live people. Here are a few of my favorites.

??We're seeing this impressive new revenue stream without incurring any cost. We're maximizing our previously unsold inventory, and our revenue per page figure continues to grow.? - Scott Sucker, Executive VP and COO, Intelligent Content Corp.

??It took no time at all to copy and post the code on individual pages, and it fits well with our content management system and with the look and feel of all our pages.?

??Instead of spending money to hire an additional sales rep to sell ad banners, Google ads have become a virtual sales tool for us. Now we're able to reap thousands of dollars in additional advertising revenue each month that we would very likely have missed without Google AdSense.? - Robert Hoskins, Editor and Group Publisher,

Broadband Wireless Exchange

??Google shows targeted ads reflecting the sorts of information and services Seat Guru Visitors want. For a small business like mine, this is the best approach to advertising. You set it up easily, it automatically serves relevant ads.

??At the beginning I was very concerned that I might lose traffic to competitors. I only used AdSense on a limited number of the site's pages, and I watched the stats very carefully. For more details go to www.guardadsnese.com .If the traffic, pages per visitor, or conversion rates dropped I knew I could easily pull the ads...Since implementing AdSense, our ad revenue has increased more than tenfold, and 100 percent of my available inventory is now sold through AdSense.?

While we can't guarantee results, of course, since a lot of your success lies in your own hands, we wouldn't have written this book if we didn't believe in the power of

Google AdSense. A lot of webmasters are making a lot of money off of AdSense, and there's no reason you shouldn't be one of them. The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills. For instance, a site about women's issues can make some serious bucks on AdSense because of the high level of competition for related keywords. For more information logon to www.googleadsense-empire.com .The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners. CPC rates for competitive keywords can be more than $1, which translates directly to your site's earning potential within the program. However, if you're in a less competitive market, you'll make less money?that's just a fact of life. Still, it's unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM. Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after

Google takes its commission. About that commission?commission is definitely one thing is that's a little bit ambiguous with AdSense.