According to Merriam-Webster, ?readable? means that your readers find your content pleasing, interesting, and they find no great difficulty in reading it. Shorter and clearer print ads such as your color brochure printing avoids wasting your target readers? time, energy and efforts, as well your time and resources.

Consumers in general have too many things to occupy their time and energy everyday that they tend to be discriminating of what they would waste their time on. Thus, if they ever read anything, it should be something that would be of value to them. Anything that can give them information on what they need ? in the quickest way possible at that - would definitely catch their attention.

Readable content also means that your message is clear and concise in your . It helps your target readers to get what you mean right away, and thus, make it easier for them to come up with a quick decision. And hopefully, that decision would be in your favor.

Many business owners sadly, wanted to write as many details as their space would allow. Too much information means more knowledge. Hence, most business owners would want to come out as knowledgeable and as experts in the eyes of their target clients.

On the other hand, people are looking for content that uses plain English, and provides them an opportunity to understand your print ad such as your at first reading. It just makes sense that the things you write should be in the logical manner that you would want your readers to understand it.

Using plain English in your can give you all that and more. It can help you save time in writing because it is easier to come up with simple English, as well as improve the chances of having a content that is quickly understood. Plain English is a message written for the target readers in a style that is clear and concise. It provides you with more chances of getting your message across more often, more clearly, and in a friendlier manner.

When using plain English, you need to know several things:

1- Select simple words.

2- Provide lists in your content.

3- Keep your sentences short.

4- Avoid writing too many details.

5- Reduce your use of jargon.

6- Avoid unnecessary words that can only clutter your content.

7- Avoid weak verbs.

8- Avoid using the passive voice. Use the active voice instead.

9- Be specific.

10- Write personally, as if you are talking to your target clients.

Providing readable content in your print ad goes a long way in helping your target clients understand more fully your message. When they understand what you are trying to convey, it would be easier for them to make an informed decision, which eventually, can benefit you and your company.