It might be hard for some to imagine it, but back in the 1970s, the big west coast cities of San Francisco, Los Angeles and San Diego had very poor air quality. In fact it was so bad that it was compromising the health of residents, especially children. Respirator diseases, particularly asthma was on the increase

The government of California recognized that the main contributor to pollution in its cities was motor vehicle exhaust emissions. They had constructed spaghetti-like freeways to manage the huge volume of traffic caused by commuters travelling to and from major centers. Cheap gas was available and the car-pooling trend had not yet taken hold.

It was decided to make the big oil companies responsible for the emissions caused by their product. The Government made it clear that if the oil companies, like Shell and Chevron, wanted to sell their gasoline in California, they would need to make it burn more effectively and to cause less pollution.

This was not such a chore for the oil companies. They had developed the technology to do this years before, but chose not to introduced it to everyday customers. If cars burned fuel more effectively, they would get more miles per gallon of gas. It follows that people need to fill up less often. With reduced sales gasoline company profits go down.

What the petroleum manufacturers did was change the formulation only enough to comply with the government regulators. They have subsequently manipulated their product to create different products: regular, premium, plus etc, and they charge more for these.

We can all now use this great technology to its full potential. We can all reformulate our gasoline to create own own 'premium' product. And the beauty of it is that it is cheap and easy to do. Not only will you increase your fuel economy of around 19% (that's a whopping 80 cents per gallon at today's fuel prices) - for a 10 gallon tank that's around an $8 saving. So while you still pay the same price at the pump, your tankfull will last longer. That is impressive fuel economy.

The product that gives this great result, Ethos Fuel Reformulator, works in any internal combustion engine - cars, buses, trucks, RVs, trains, generators etc. Gasoline or diesel, it doesn't matter.

Around 20% of the gas you buy is not used by your engine - it goes straight out the tail pipe as carbon waste. This is because gasoline is a very dense compound. By adding the reformulator we provide a mechanism to spread the gasoline particles apart, making them burn better.

As well as getting cheaper gas, users of this ground-breaking product save loads of money on engine maintenance because the esters in the product clean and lubricate the engine, virtually eliminating friction and wear and tear on parts.

Don't be confused though. Ethos is not one of those 'fuel additives' found it automotive shops. With these you need to use a whole bottle every time you fill up, and they do nothing to improve your engine's fuel efficiency. It is a fuel reformulator, and you use only one ounce of it per tank-full, so one bottle should last the average car owner 3-4 months.