In order to understand Attraction Marketing, it would seem logical that one must first describe marketing. This could easily fill another article, there are literally hundreds of definitions in thousands of textbooks, articles and websites. A theme common in the majority of definitions is that Marketing relates to the many forms of communication that take place between a product or service vendor and the target audience. Quite separate from the activity of selling, which refers to the transaction where goods or services are exchanged for an agreed value. Attracting people to join your company has become much easier with the advent of the internet. The old techniques employed by old school network marketers is it hard to compete with this new way of doing business.

The ratio that you can expect when using old school network marketing techniques is one out of ten people you talk to will be interested in joining your business, maybe two out of ten, if you are really good. This ratio leaves you with eight or nine family members and friends who may want to avoid you like the plague for the next month because they don't want to feel pressured into joining your business, in other words they don't want to be "distracted" from their activities by your sales pitch.

"Attraction Marketing" offers a much different process and outcome. This type of marketing uses on and off-line strategies to build a constant stream of interested prospects. To implement this type of marketing plan, a network marketer begins by offering valuable information to their prospects, which lays a foundation to establish an identity as a leader.

Attraction Marketing is the practice of allowing pre-qualified buyers or prospects to find what it is that you are offering. If, at the same time, you can show them that it meets their need and in a better way than your competitors can, you probably don't even have to worry about the sales transaction or the signing up process for your particular company. After all they came looking for you, it's not like you had to sell them anything, Right?

Attraction marketing is about the energy you feel within yourself. It doesn't matter if you have a super fancy web site with video, if you believe you're an awesome marketer than your prospects will as well. The loving energy you have within yourself goes out into the universe and attracts energies that match that vibration. Yes you need your own web site that sells you first and makes you the attraction, but it starts with your mindset.

Proponents of old school network marketing techniques often cite the fact that network marketing is a numbers game. Using the Internet to market yourself, enables you to sort through far more people than you could ever talk to personally, and with the right system, you can develop relationships with these people and build a duplicable business that will allow you to live the lifestyle of your dreams.

Many old school network marketers view the Internet with skepticism. But like it or not, the Internet is the future of network marketing. The Internet allows prospective business builders the opportunity to research every detail of virtually any company in the world, with just the click of a button.