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"What the heck is an autoresponder?"
Of course, some of the old hats out there
reading this will scoff at that question.
They'll LITERALLY say:
"SCOFF! An autoresponder is a program that
automatically sends out emails to your prospects!
SCOFF, SCOFF!"
Well, they're right. An autoresponder does,
in fact, automatically send pre-written emails
out to people in a timely fashion.
BUT...
(And this is a big "but!")
An autoresponder is actually much, much more
than just a program that sends out emails.
It's actually...
A COMMUNITY BUILDING TOOL.
Lemme give you a quick breakdown in website
traffic to explain what I mean...
See, there are 3 types of website visitors...
There are first time visitors.
There are recurring visitors.
And then there are ADDICTS.
Recurring visitors and addicts will almost
ALWAYS buy more of what you have to sell
than first time visitors.
So in order to cultivate these two types
of visitors, marketers want to build
COMMUNITIES around their brand and products.
You've heard of blogs, message boards, and
content sites, right?
These are all community building tools
designed to create recurring visitors
and addicts.
But guess what?
THEY ARE ALL INFERIOR COMMUNITY CREATION
TOOLS WHEN COMPARED TO A GOOD AUTORESPONDER.
To quote Martin Lawrence:
"BELIEVE that!"
See, most people use their autoresponders
WRONG.
And the worst part is - they don't even know
they're doing it.
Blogs, message boards, and content sites
have the disadvantage of needing people
to come to them in order to be effective.
Emails are different.
Emails go DIRECTLY to the people.
You ever lure a dog closer to you with a piece
of food?
Well, imagine the email is a piece of food,
and your potential customer is the dog.
You can take the time to have the dog come
to you to get the food...
Or you can toss the food to the dog.
In both situations, you're going to win
the dog's trust. But one is MUCH FASTER
than the other.
Eventually the dog you toss the food to
will start coming to you, while the other
dog will always be a bit wary.
The same is true of email.
So a good autoresponder will get you exposure
to your customers, but more importantly, it
will begin to BUILD A RELATIONSHIP with them!
And let me tell you something: Customer
Relationships are VITAL to selling!
The customer will get to know you, get to know
your products, and get to know your company.
And eventually, be it 2 days later or 2 years
later, they will EVENTUALLY buy.
Now, imagine if every first time visitor to your
website joins your autoresponder.
Because of your autoresponder sequence, I'm willing
to bet that at least 20%-60% of them to become
recurring visitors.
And of that, maybe 10% become ADDICTS, if you
incorporate a blog or message board into your
site.
That's when things get REALLY fun.
But make no mistake about it: It all depends on
how you set up your autoresponder sequence!
Do it right, you create a community of buyers
around your business.
Do it wrong, and you're just wasting your time
and money.
That's why I created the Email Rebel course.
To teach you the RIGHT way to create an
autoresponder sequence, and use your autoresponder
to create the type of community you want.
It is chock full of actual, HELPFUL information
that can really benefit your business.
Understand: I'm very disappointed with a lot
of products that are out there.
They're just video of talking heads in a seminar
room, or mindless interviews with nothing new
to offer.
And how many powerpoint presentation do we need?
Jeesh!
That's why the Email Rebel course is DIFFERENT
from all the other stuff you see.
Until next time...
Rappin' Matt
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