"What the heck is an autoresponder?"



Of course, some of the old hats out there

reading this will scoff at that question.

They'll LITERALLY say:

"SCOFF! An autoresponder is a program that

automatically sends out emails to your prospects!

SCOFF, SCOFF!"

Well, they're right. An autoresponder does,

in fact, automatically send pre-written emails

out to people in a timely fashion.

BUT...

(And this is a big "but!")

An autoresponder is actually much, much more

than just a program that sends out emails.

It's actually...

A COMMUNITY BUILDING TOOL.

Lemme give you a quick breakdown in website

traffic to explain what I mean...

See, there are 3 types of website visitors...

There are first time visitors.

There are recurring visitors.

And then there are ADDICTS.

Recurring visitors and addicts will almost

ALWAYS buy more of what you have to sell

than first time visitors.

So in order to cultivate these two types

of visitors, marketers want to build

COMMUNITIES around their brand and products.

You've heard of blogs, message boards, and

content sites, right?

These are all community building tools

designed to create recurring visitors

and addicts.

But guess what?

THEY ARE ALL INFERIOR COMMUNITY CREATION

TOOLS WHEN COMPARED TO A GOOD AUTORESPONDER.

To quote Martin Lawrence:

"BELIEVE that!"

See, most people use their autoresponders

WRONG.

And the worst part is - they don't even know

they're doing it.

Blogs, message boards, and content sites

have the disadvantage of needing people

to come to them in order to be effective.

Emails are different.

Emails go DIRECTLY to the people.

You ever lure a dog closer to you with a piece

of food?

Well, imagine the email is a piece of food,

and your potential customer is the dog.

You can take the time to have the dog come

to you to get the food...

Or you can toss the food to the dog.

In both situations, you're going to win

the dog's trust. But one is MUCH FASTER

than the other.

Eventually the dog you toss the food to

will start coming to you, while the other

dog will always be a bit wary.

The same is true of email.

So a good autoresponder will get you exposure

to your customers, but more importantly, it

will begin to BUILD A RELATIONSHIP with them!

And let me tell you something: Customer

Relationships are VITAL to selling!

The customer will get to know you, get to know

your products, and get to know your company.

And eventually, be it 2 days later or 2 years

later, they will EVENTUALLY buy.

Now, imagine if every first time visitor to your

website joins your autoresponder.

Because of your autoresponder sequence, I'm willing

to bet that at least 20%-60% of them to become

recurring visitors.

And of that, maybe 10% become ADDICTS, if you

incorporate a blog or message board into your

site.

That's when things get REALLY fun.

But make no mistake about it: It all depends on

how you set up your autoresponder sequence!

Do it right, you create a community of buyers

around your business.

Do it wrong, and you're just wasting your time

and money.

That's why I created the Email Rebel course.

To teach you the RIGHT way to create an

autoresponder sequence, and use your autoresponder

to create the type of community you want.

It is chock full of actual, HELPFUL information

that can really benefit your business.

Understand: I'm very disappointed with a lot

of products that are out there.

They're just video of talking heads in a seminar

room, or mindless interviews with nothing new

to offer.

And how many powerpoint presentation do we need?

Jeesh!

That's why the Email Rebel course is DIFFERENT

from all the other stuff you see.

Until next time...

Rappin' Matt