Rhythm is something we feel before we're even born. . .our mother's heartbeat. Then come lullabies and rocking chairs and bouncing the baby to soothe. Rhythms lull us as babies and lull us as adults.

Rhythm is the goal of the pattern of repetition in threes. We use this lullaby effect to embed suggestions.

The number three has symbolic power in our society. Think of the Holy Trinity. The father, the son, and the Holy Spirit.

Another reason repetition in three works, it's an immediate, subconscious reference to religion. If the people you are persuading are religious, this could have a dramatic impact on them.

Think of this in terms of humanist psychology as well. . . id, ego, and super ego. Conscious, subconscious and super conscious minds.

Here's an example of repetition in threes: Today, there are a few things that I believe so intensely, that I want to emphasize so strongly, that I believe in with all my soul, that I'm going to do my best to try to take the position of a father who's giving this information to his beloved son in such a way that he can infuse his heart with the spirit of the message such that it's really understood through and through and there is a resulting change, such that today, by the time we've gone through this process together, you will experience this information in a whole new way.

Not only will you be thrilled by it, not only will you feel incredible about it, not only will you have a sense of comprehension that you've never had before, but you'll begin to experience how it will work in your life. Now I want you to understand that for me this is a mission, it's a mission that I live my life for every day. See, my dad taught me something important when I was young, he said, 'Kenrick, if you love what you do for a living, you'll never work a day in your life.'

My father also taught me that if you don't like what you do then every day will be a struggle and a hassle. So I realized early on I had to love it and it's my mission to help people understand these principles just like I do so that they can have a change of life, they can completely accept into their heart a new way of existing, a new way of dealing with this subject matter and that's my goal for us today as we talk.

Let's analyze the previous three paragraphs. One, there's all sorts of religious symbolism in there. I used the father, son and Holy Spirit symbolism to infuse you with that sense.

Secondly, one of the main reasons this works, is that I am repeating my message over and over installing what I want. Use this to repeat the things that you most want installed.

Thirdly, when spoken in a smooth cadence and with emphasis on the important words, this pattern utilizes the rhythms that we, by nature, are so lulled by. This puts our affluent prospects in a receptive mode which makes persuasion easy.