This is how Digg works: People register with the site, and thus join the Digg community. These registered users then submit newsworthy or rather “Digg” worthy content. A short summary of the news item is written about the content. You can submit nearly anything to Digg; this includes videos, stories, blog entries, funny pictures – Anything!

What then happens is “Registered Users” then “Digg” the story or whatever has been submitted. The “Digg” is actually a vote for the content that was submitted to Digg.

The stories with the highest number of “Diggs” make it onto the front page of Digg. Stories can also be “Buried” which will send them shooting down to rankings at Digg.

Digg stories are then kept in the up and coming section for around 12 – 24 hours.

If the story does not receive enough “Diggs” it is then sent to the Digg homepage. If the story starts to get “buried” it will automatically disappear.

Writing a good story that gets a number of Diggs, and by number I mean a few hundred can produce tens of thousands of page views which will mean thousands of visitors and potential customers to your websites.

To produce a popular story you need to write about something that will help people, actually, writing about Digg itself is a very popular subject and frequently makes it onto the top spot.

This is a form of viral marketing, get it right and your site will do incredibly well, get it wrong and nothing will happen. Site promotion like this is a far, far more powerful way of gaining popularity and backlinks to your site than traditional Search Engine Optimisation (SEO) Techniques.