1. Make it Unique:

Be creative with your writing. Try not to repeat the same tired information everyone else has already said. If you are repeating old information try to put a new spin on it. The more unique your content is, the more likely it will be published on a lot of websites. Article marketing is to a certain extent a numbers game so getting as wide distribution is very important to your long term success.

2. Make it Targeted:

The shotgun approach does not really work with article marketing. Take for example the dieting niche. It is simply impossible to write an article that is going to appeal to every single group of people within that niche. If you write an article that does try to go after the entire crowd all you end up doing is creating something that no one wants to read. It is much better to narrow your focus down to a very targeted element of that niche and write for them. Following the dieting example your first choice could be will you write for men or women? That narrows the niche down a bit, but we can still go further. If you chose women for example we could narrow it down further based on age, based on activity level, lifestyle, etc. The more targeted your article is the greater its impact will be.

3. Make it Specific:

There are times when a very general article is called for, but to maximize your article marketing efforts try to make each article as focused upon a single element as possible. When your articles are very specific with what they are talking about, it eliminates the tire kickers and random web surfers from bothering with your writing and laser targets it towards the exact niche that you are writing for. Focused articles always outperform highly generalized ones.

When I am writing articles I like to focus on a single topic and write about it like I was preparing a series on it. Normally this means that I will be writing at least 5 articles on a given topic before I transition to a different topic. What I like to do is come up with the titles of my articles before I write them and then make notes in each article about the broad ideas and sub-topic ideas I will be talking about.

The structure looks something like this:

Topic 1 > sub-topic

Topic 2 > sub-topic

Topic 3 > sub-topic

By getting the broad ideas down all at once I know that each article will be largely unique when compared to one another. Now I have 5 very solid outlines for the article series that I will be writing. Not only does this simplify the article writing process, if I structured the articles so that article 1 builds up to article 2 which builds up to article 3 and so on … There is an excellent chance that I can get websites to publish the entire series of articles instead of just choosing one.