Today's super sales people take advantage of every marketing tool available. The extra tools could make the difference between an average income and an above average income. A stressed economy makes those tools more critical. Good marketers use every tool available to them. Most salespeople use all the basic tools; personal contact, email contact, fax, mail, etc. However, there is one method that can intensify marketing efforts. It is innocuous but very effective and may give an individual an unfair advantage.

This invisible tool can make an individual stand out from other sales people and help close the sale. Recently a salesman making a cold call left his business card at a potential client. That client had received hundreds of other business cards. Something sparked that client to contact that one salesperson out of all the salespeople who had visited him.

What made that salesperson stand out from all the other salespeople?

That salesperson applied a secret ingredient on the business card so that he would be remembered and sought out. That card left a marker on the client's mind that made that salesperson stand out from his competition.

In another situation a restaurant was looking to make up business losses because of a new state law prohibiting smoking in public places. Their business had dropped about 30 percent because of the ban. Patrons did not want to sit in the area formally reserved for smokers. This was unprofitable loss of revenue from space not being used by diners.

Again the restaurant used a secret ingredient in the former smoking area and patrons responded by dining in the former no smoking area. To this day returning customers request the former smoking section. The waitresses are happier because they now get higher tips. Interestingly, the restaurant experienced more business than it had before the no smoking ban.

The secret ingredients were high quality pheromones. Most pheromones today are composed of either Alpha-Androstenol (female pheromone) or Alpha-Androstenone (male pheromone). Generally, manufacturers offer a product with one pheromone. To make matters worse, the quality of the pheromones offered by some manufacturers may be of poor quality. Some manufacturers use lower quality pheromones from monkeys or pigs. However this pheromone high quality product was more powerful because it contained both pheromones. Pheromones are often used to attract the opposite sex. However a little known benefit is that they can also attract attention and improve credibility. The sales results will prove it with increased sales!

The manufacturer of pheromones told another restaurant owner about their product. That owner called the pheromones snake oil, B.S., and refused to believe that they could help improve business. When the no smoking law came into effect the owner experienced a drastic drop in business. Desperate to try pheromones to improve business she went back to the pheromone manufacturer to purchase product. The manufacturer refused to sell her pheromones because he felt he had been insulted. In desperation she went to a friend to buy the pheromones, who in turn sold it to her at a premium price. In the end the pheromones helped her business.

In retrospect we can conclude that pheromones not only have the ability to attract the opposite sex, but they also have the power to attract and increase business. Pheromones are the new super sales tool!