When designing a promotional pen there are a range of key important choices that must be made; balances must be struck between quality, features and price. Only when all aspects are taken into careful consideration will you be left with a promotional pen that you can be happy with and that your customers will use to get acquainted with the brand (or company) name.

The first cost choice to be struck has to do with the amount of text you want positioned on the promotional pen. Obviously the less text you have the less your pens will cost. However you do not necessarily want the bare bones company name and phone number either to be printed on them. Adding a logo or slogan will make the pens more personable and allow potential customers to associate an image or slogan with the brand name as well, making it easier to remember. The costs associated with this really depends on your promotional pens manufacturer, some charge by letter, others charge by line, and still others charge a flat fee leaving you free to say as much as you want. In the event of a flat fee a little restraint is always necessary. Just because you can put as much text as you want on your promotional printed pens does not mean that you should clutter it up either; an overly busy pen is distracting and unlikely to make a positive impact with potential customers and as such have an adverse effect on your advertising promotion.

Next you are going to want to decide on the style of pen casing. Obviously the cheapest is the traditional pall point pen with a cap, but other inexpensive options include the click style promotional pens and a range of frosted plastic pens. There is no real difference between the two and it pretty much boils down to a matter of personal taste or selecting the pen which offers the best print area and or is available in colours which will contrast with your business or organisations logo. At the next level are the roller ball style promotional pens. These are quite classy, and usually quite expensive. So save these for important current and future clients. There is no reason to waste these on mass name recognition campaigns.

Lastly the cost of color needs to be taken in to account. Often manufactures only offer two color options when designing a pen the base color, and the text color. If more are available you can be sure it will add to the cost of the promotional pen. If you require a lot of colors shrink-wrapped promotional pens may be just what you are looking for. These can come in any color that can be printed to paper, but they may prove to be more expensive than the two color solutions.

For additional information on promotional pens, promotional items and business marketing products why not check out the market leading suppliers online today. Top promotional gift suppliers online can provide a fast and efficient service and more often than not can provide highly competitive quotations unlike traditional offline business gift companies.