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Offers of off-the-shelf websites that you purchase, update with
your Adsense account details, and upload to your host to start
earning from Adsense immediately. Prices are attractive too,
some offers working out at less than $1 per site.
Sounds good doesn't it? I've even purchased a few of these sites
myself. In most cases I've found the quality of the products to
be quite good for the small outlay per website.
So whats the problem?
There's two actually. The first one is simply the law of supply
and demand. Its inevitable that as the supply of available web
sites wanting to display Adsense advertising increase, the price
advertisers are willing to pay for display will decline. This economic
principle has been around for centuries and is not likely to
disappear any time soon.
If all you've got is a 'clone' site, set up just for the sole
purpose of earning Adsense dollars, you are going to be left in
the dust by smarter competitors.
Still, if you've got two thousand of these sites and made only $5
a month average from each after expenses, you wouldn't complain.
But how realistic is that for most webmasters or a newbie wanting
a share of Adsense dollars? Not very.
The second problem is perhaps less obvious. If history is any guide
manias are a basic part of human nature. The most well-known mania
of course is the Tulip Mania that gripped Holland in the 17th
century. This speculative frenzy, which began in the early 1600s
reached its height in 1633-37. Many were ruined financially when
the tulip market crashed in 1637.
We don't seem to have learned much since. The stock market mania in
the 1920's that lead to the Great Crash in 1929 comes to mind.
And we are all familiar with the mania that can surround some
film stars or rock bands even today.
Adsense shows all the early warning signs of impending mania.
Everyone's talking about adsense, products claiming to boost
your adsense income abound, and articles about adsense flood
the article directories.
This must be making Google and paying advertisers very happy.
But multitudes of new adsense web site owners - particularly
those who purchased a package deal that locked them into hosting
of their brand new adsense web sites - might become a tad unhappy
in the not so distant future.
If you've brought any of these sites, here's what you can do to minimize
the effects when the adsense bubble bursts.
1) Add original content to the site. This helps set yours apart
from the other clones.
2) Change the 'look and feel' of the site eg. graphics and navigation
3) Revisit the keyword and other meta tags on every page. Do your
best to make your site search engine friendly.
4) If its an article based site, go through the articles and see
if some of the better ones can be used as content on another website
you own.
By all means take advantage of some of the offers around. Just
make sure that you have the skills to use the material wisely and
adapt it as you see fit. Uploading a site 'as-is' to a cheap
host, and then forgetting it, seems likely to prove disappointing.
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