Here are six simple SEO tips that can have a big impact on your website. Try them today.
1) Make sure all of your pages have a unique title and description meta tag. Also make sure that the keywords for the page are included in both of these tags. This is one simple change that can really make a big difference on your search engine placement.
2) Use consistent keyword focused links between your own web pages. When linking from one page to another within your site make sure that the link text contains the keywords for the page you are linking to. If you can use the title for that page then that is ideal. Don't use words like "Click here".
3) Go for quality links to your website. Avoid the temptation to list your site on every directory you can find. Concentrate on getting links from quality sites that already have a good standing with the search engines. Also avoid link farms or link partnering schemes. Ultimately the value of these links is usually low and the search engines don't like it.
4) Write some articles about your type of business and submit then to the article submission sites. Make sure you include your website address in the "About the Author" section of your article. People are always looking for content for their websites, so your article (if it's interesting and relevant) will get picked up and published on other sites ensuring you links back to your site.
5) Join newsgroups and forums for your business community. Participate actively in these groups and offer valuable input. People will soon see you as an authority and they may well link to your website. If you include your website address in your signature text for your posts then you will also get links from all your posts.
6) Check your site frequently for broken links. The search engines hate sites with broken links. Not only can they not index your site properly but it also suggests that the website is not being properly maintained and so they might not want to send traffic to you. There is lots of software on the market for checking your site. Google's Webmaster free service will tell you if it finds any broken links.
