There is an array of great marketing tools you can use for your online business to make it more successful and to save you time. One of the most valuable tools offered is the use of auto-responders. They offer you the chance to complete various tasks quickly, professionally, and with a low cost associated with them.

Every online business owner knows the golden key to success is in the list, and the way you manage that list is important. With the correct use of an auto-responder you will be ale to take care of your list by adding new subscribers, removing those that have requested it, and making changes to accounts that need to be updated.

You may be wondering how you can build your list faster, and one of the best ways to do it is to offer something of value to visitors free of charge. This should be viewed as an investment instead of money lost by offering something for free. Chances are that if they are interested in what you have to offer for free they will be very willing to pay for what you are selling.

There are many different things you can offer for free in exchange for signing up for your opt in list. They include a newsletter, access to private web pages, reports, e-books, and even drawings you host on a regular basis for great prizes. Try to use the free gift to promote what you will be selling. It should be a teaser that peaks their curiosity and makes them want to find out more.

All they need to provide you with is their name and e-mail address. You need to clearly state that providing this information allows you to send them e-mails. You also have to respect their right to be removed from your list at any time for any reason. Using your auto-responders in this manner will help you to generate leads that can result in a higher number of sales for you in the near future.