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already set up a blog or website, who have registered domain names, who
are comfortable with basic Internet terminology and concepts. What is
the "AdSense formula"?
The only AdSense formula that you need to know is this:
earnings = number of clicks * average price per click
This is what I call the Fundamental AdSense Formula because you can
derive almost every AdSense "secret" directly or indirectly from this
formula. Do you want to earn more with AdSense? You have two ways of
doing it:
-- Increase the number of clicks, and/or
-- Increase the average price per click
Your earnings will only go up if you do one or the other, and ideally
both. It's an obvious formula, yes, but it's amazing how many
people lose sight of it in their quest for increased AdSense earnings.
Increasing the Number of AdSense Clicks
Increasing the number of times the ads on your site or blog are
clicked is the most obvious strategy. There are two general
strategies you can follow:
-Increase the traffic to the site, and/or
- Adjust the ads to make them more "clickable"
Getting traffic is hard and takes time, so don't look
at it as a quick fix. The best way to get traffic is to
provide useful, unique content and to rank highly in
search engine rankings for keywords related to that
content. In other words, use standard search engine
optimization techniques. DO NOT "buy" traffic
or use "link farms" or other dubious techniques.
Other tips for getting traffic:
Publish articles, even free ones, with links back
to your site.<
Include a link to your site in the signature at the
bottom of your emails or in any forum postings you
make (if the forum allows it).
Participate in forums/groups related to the
content of your site or blog. The key is to participate,
not lurk, and don't just post messages promoting
your site.
-- Add comments (relevant ones only, please) to other blogs,
you can usually link back to yours. (This won't help
your search engine rankings, but it may allow others
who are reading those comments to find your own site.)
-- Syndicate your content (trivial if you have a blog)
and make sure that the content is registered with
syndication aggregators.
-- List your site in relevant directories.
Adjusting the ads is something you can do almost immediately:
-- Position the ads on the page in order to make them
more noticeable. Google even publishes a helpful heat map
(see https://www.google.com/support/adsense/bin/static.py?page=tips.html )
for AdSense publishers.
-- Choose the best AdSense ad format that works for your site.
-- Change the ad colors either to make the ads blend in with your
site or to make them stand out. Again, it varies depending on the
site.
Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS.
Google is very strict about this, see the AdSense program policies
(found at https://www.google.com/adsense/policies )
for the details.
Increasing the Average AdSense Price Per Click
Increasing the average price per click you receive from
AdSense is the other strategy for increasing your overall
AdSense earnings. You can do this by:
-- Carefully targeting your content, and/or
-- Filtering out and avoiding low-paying ads
Content targeting isn't just about creating relevant,
unique content. It's also making sure that that content
is written to target the higher-paying keywords associated
with a given topic. This means:
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