Supposedly, a logo design is considered to be a business tool that allows its prospective customers and clients to get a good first impression of the company. Before starting any business, it is very important to have a logo which should be designed according to the company's name and the product or services of the business. The logo design has several advantages:
a)it promotes the business in the market
b)it attracts potential customers and clients in the market
c)it gives the company a unique identity
d)it is as important as the business name
In order to create a good logo, it should be attractive and simple. It must be designed using just simple short text and simple color patterns. For sure, a lot of logo designers know how to have a good logo design by incorporating all that they have learned through experience. However, some logo designers have overlooked the cultural aspect of logo design. This is the case with what happened with Nike Inc. and the Council on American-Islamic Relations last few years.
The Council on American ? Islamic Relations was offended by Nike's logo design ? not the existing checkmark logo itself but another logo for a line of shoes that Nike was producing. It was a shoe with a logo design on the heel that similarly resembles the word ?God? or ?Allah? in Arabic. The logo design supposedly intended to be a flame marketed under the brand names Air Bakin?, Air Melt, Air Grill and Air B-Que.
The dialogue between Nike and the Council on American ? Islamic Relations took a year before they finally completed an agreement which resulted to the recall of the shoes. Nike apologized to the Muslims for any unintentional offense they have committed. Aside from recalling the shoes with the mentioned logo design, Nike also promised to build three playgrounds for some Islamic Communities in the United States. In addition, Nike also has arranged to investigate how the imagery and design came about. In return, the Council on American ? Islamic Relations agreed to urge Muslims around the world not to boycott Nike products.
Nihad Awad, the Islamic Council's executive director says that many people may not understand how offensive it is to have the name of God on a shoe. He said that a shoe can get dirty. It can get muddy and sweaty. Thus, they believe that this is being disrespectful to the name of God.
However, even after the recall, there were still some issues that remained since such shoes with the disputed logo design still exist in markets outside the United States. Nike actually diverted around thirty (30) thousand pairs from Muslim countries such as Saudi Arabia, Kuwait, Malaysia, Indonesia and Turkey to ?less sensitive? markets.
Nike is the second shoe company which encountered similar issues with a logo design. Rebook International stopped their production for their Incubus women's shoes after knowing that the name itself referred to a lascivious male mythical demon.
Web And Logo Design
Never take a risk with your corporate logo design. You might be a good executive and know all; about the functioning of an organization. Knowing about the way a company operates and looking after its daily activities is one thing, but knowing about the logo design of a company, is a different cup of tea all together. There are many companies who know the value of a properly and well-defined custom logo design. They hire people from renowned advertising agencies and pay a good sum of money just to get a professional logo design made for their organization. But then again, for every such company that knows the value the logo bears directly on their business, there are those who do not bother to take care about the business logo design of their organization.
They think that just some snazzy design along with the name of their company in bold big letters is all that it makes for a good logo. They do not know the intricacies of the logo designing business. Just take a look at any good agency that provides logo design services and you will be amazed by the knowledge of their staff. These people know the value of a well and properly designed corporate logo design and they have all the equipments with them that are required to make such designs. It is easy to make a simple design but a different thing to design a logo. Ask any good artist to make a design for your new product and they shall be able to complete the same without any problems.
They have a base to fall back upon. They know the type of the product that is going to be launched. In most cases the organization provides them with a sample of the product whose design they have to make. IT is not the same with a corporate . Over here the designers have to do all things from scratch and they have to input their intelligence and reply on their experience to build one from scratch. This is the toughest part of making such designs and this is also what makes the logo stand miles apart from other designs. A company might be making many products and all of them might have their own specific designs that may help to determine the future of those products. But, all these products have one thing in common, the logo of the company.
Many times it has been noticed that even if the design of a product is not up to the mark, it is the logo of the company that helps promote the sale of that product. A properly designed corporate logo design ensures that the same is very simple and at the same time describes all about the company. It is the right hand of the company and helps to make or break one. One should ensure to see that no third grade programs are used to make these corporate logo designs. These programs do not assist its user to make any creative designs. On the other hand these designs just help the artist using them to copy a pre-designed logo and just make some minor changes to it to make another logo.
Both Mahoney & Simon Nelson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mahoney has sinced written about articles on various topics from Sales and Negotiation, Environment and Computers and The Internet. John Mahoney is a freelance author who writes about various technology related subjects including . For more information abou. Mahoney's top article generates over 14800 views. to your Favourites.
Simon Nelson has sinced written about articles on various topics from Education, Web Development and Corporate Identity and Branding. Simon is a graphic designer and creatSimon Nelsonive writer on various business related topics which help others to start up and boost up their business. Get more valuable information about. Simon Nelson's top article generates over 8100 views. to your Favourites.
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