As you consider designing your website, you will face many important decision. What content will be the primary focus of the home page? What images will you use? Where will the main navigation bar be located? Before you even begin the project, you must take the time to consider your audience so that your final design will have the best possible impact.
Consider, for instance, a website that targets corporate executives. This website should not contain cutesy graphics, several sound clips and extremely bright colors. These are not considered formal, and they will turn away the business of the serious businessperson.
On the other hand, if you are creating a website for teens, you should spend some time researching catchy music, creating cool graphics and choosing bold, appealing color schemes. In this case, cartoon-like graphics may be appropriate, provided they are not designed to look too much like a children's book.
Consider Your Audience for the Look
The look of your web design is going to be the most important place where you need to consider your target audience. Your potential client or customer needs to open up your website and feel at home instantly. If the visual look is unappealing to the target demographic, your product, service or content is going to mean little. It will never be considered or read, because the potential buyer or customer will simply click away to a more appealing site. Take some time to explore other sites that appeal to your target demographic, and take notes about the features you see that they all have in common.
For a site catering to businessmen, a simple, clean design with classic colors and easy to navigate buttons is ideal. The younger audience enjoys animations, bold colors and modern design elements, even enjoying a little bit of on-page clutter somewhat. If your audience is primarily female, add some feminine design elements to the page. No matter what, though, keep the page readable and appealing at first glance.
Consider Your Audience for the Language
Whether you are writing your own content or hiring a writer to do it, you must consider your audience as you write the information that will be included on the page. Use terminology that is familiar to your target audience. If necessary, define words that would be foreign to the target market. Use the "grade level" assessment tool in your word processing software to decide whether or not you are writing on the level of your average reader. Keep in mind that the average adult does not read on a post-high school reading level.
You also must decide whether the tone will be formal or informal, and that will also depend on your audience. How is your audience used to being spoken to? Would you naturally talk to a member of your audience as a friend, or would you be more formal if you were conversing with them in person? Incorporate that tone into your work.
Consider Your Audience for the Layout
Finally, keep your audience in mind as you create the layout of the site. An audience who spends most of its time on social media sites, like college students and online entrepreneurs, may expect one sort of layout, whereas an audience who regularly visits retail sites will expect another.
Put important information where it is expected, like contact information and shopping cart access. Do not bury the items your audience needs to find in hopes of generating more sales. This will only serve to frustrate people, not help your bottom line. Remember, in every aspect of your web design, you must consider your audience and create a website that will be as effective as possible.
Web Design For Linux
Here are some of the most often overused designs you will come across and ones you may do well to avoid.
Background music
Music has become so overused and misused that it is downright annoying. If a visitor hears music without requesting to hear it, they may leave. If they again hear the same music on each page they visit, you can bet it will not be long before they will be gone forever. If you have a music site and have samples for visitors to listen to, that is another story, but at least give them the option to turn it off or on at will. Do not force them to listen. Personally, I leave my speakers off because I am sick of the whole thing. I especially hate it when a person on-screen starts talking to me when I did not hit the play button. In addition, music takes longer to load and the visitor may leave before the music ever comes up because they are tired of waiting.
Popup windows
Pop up windows used to be cute; used to be. Now I find them another of the oh- so- annoying attempts to get you to sign up or buy something. I realize we are all in this business to make money and we all must use the devices available to us, but use some common sense and don't beat people over the head with all of theses techniques at once, a little goes a long way.
Here are some essential practices to follow:
Give your visitor an easy way to find what they are looking for by including a navigation menu, a site map and perhaps even a search bar if you have a lot of information on your site.
Pay attention to the font size so that your pages are easily read. Too large of a type makes for a strange looking page and too small makes people squint or worse yet, leave altogether.
Do not use strange color combinations unless your site is all about art or very esoteric. Black background with white type for example you will see but I can hardly stand to look at it!
Take care not to over-use images and be careful of their file size. Large file sizes make pages load slowly and you are then faced with the same situation, people leaving before the page loads. Most image editing programs have the capability to reduce file size.
Be sure every link in your site is working. It also goes without saying that you must test every link on your site before you place the site on the web. Broken links are a sure sign of sloppy work.
Make more paragraph breaks than you normally would in a written paper. This makes it easier to scroll and read and keeps your visitor on the page.
Check your site in different browsers as they do not all behave the same. . The most important is Internet Explorer, but many people prefer Mozilla Firefox as well as others.
Hire A Designer?
You can see that there is a lot to think of when it comes to web design. There are many ways to get a simple web site up quickly. Many hosts have web templates that you upload images to and type directly into the page. This is fine for an informal site and for the initial learning phase, but soon becomes old and looks the same as everyone else. You can buy software designed for this purpose which is what most people eventually do, or you can hire a designer if you have the funds and lack the desire or the time to learn yourself.
If you are a business owner, for example and are using the website to sell products you will have many things to do rather than spending countless hours learning the process of web design. There is a time to hire a designer and this makes sense not to waste all your time doing everything in your business. After all, you cannot be the bookkeeper, the human resource manager, the warehouse manger and the web designer! You need to concentrate on the big picture. If on the other hand you are a work at home business, you may find it helpful and perhaps necessary to do everything yourself.
No matter which way you choose to go, remember the design of your website is the most important first impression you may ever make and perhaps the last.
Both Adrianna Noton & Bill Kernodle are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Adrianna Noton has sinced written about articles on various topics from Careers and Job Hunting, Marketing and Computers and The Internet. Full service firm provides web design, web media and internet marketing services customized to suit your needs. Offices in California,. Adrianna Noton's top article generates over 720 views. to your Favourites.
Bill Kernodle has sinced written about articles on various topics from Book Reviews, Home Improvement and Home Management. with ad words,affiliate marketing and ebooks.Sales and business advice from the best in the field.http:///www.SimpleSalesAdv. Bill Kernodle's top article generates over 40500 views. to your Favourites.
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