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Web Marketing For Dummies

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Since you understand you must capitalize on the potential of web marketing using articles, you have to try your hand at writing articles to interest three, incredibly different readers with one article.

Three audiences of article marketing

And now for the three audiences of article marketing and how to write great headlines for each:

Readers - In the end, these are the people who will come to the conclusion that they are interested in what you do sufficiently to read your message. You should write a headline that will pull in your audience to actually read your message in the first place. You want to attract the reader to dig further into your article and actually pay attention to your words.

80% of readers will read your headline, but only 20% will read your actual article. How effectively your headline is written will decide the reader's next step.

Readers can see your article headline on social networking sites like Digg, as links in an e-mail from a buddy, and in their Google results. If your headline does not make them want to read your article, you just won't get audience, even if you have the best article or offering on the planet. You could have found the solution for world hunger, but with a bad headline no one will learn about it.

Search Engines - Google and the like think that the web page title is the most valuable on-page indicator of the content of the page. Coming in second place is the use of the
heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. As a result, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

You want your keywords in the headline and as close to the beginning as reasonable to still satisfy the other two audiences.

Publishers - One of the reasons article marketing is so effective is the how publishers can spread your message like a virus. This is why article marketing is so powerful. One well-written article can get published on a thousand pages around the world in just a few weeks.

These are the folks who decide whether or not your article winds up on their site, newsletter, blog, etc. They are a pesky blend of both readers and the likes the Google. They like to understand your article will bring in search engine traffic but also make their readers happy. Alas, if they can't run across your article because the poor headline doesn't come up in their Google results, or the headline doesn't attract them in to take a look at your article ? you're out of luck.

One could say that publishers can make or break an article's success and by making the other two audiences happy you can make them happy as well.

Writing Good Headlines for All Three

This article's title was written particularly to serve as an example of meeting the needs these three audiences. As you can see, the first three words of the article headline are Google fodder - they are a blending of two greatly sought phrases, and those words are the very first in the headline.

The first words also tell you what you can expect if you read the article. The last part captivates your attention and sucks you further into the article. It promises something of interest that will give you what you're hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article?" and so you keep reading, just as you did.

Take this lesson with you and write good article headlines that get noticed, get published, and get visitors coming to your site. Get out there, get writing, and cash in.

Web Marketing For Dummies

What does it mean to be reverse paranoid? The concept is simple and you might have heard it already. Well, to repeat someone's words, the main thing is to think that everything is done for your good. Yes, even bad things are helping you.

In website development and promotion it means exactly the same. This is a new age thinking paradigm, but it does work. Let me illustrate it a little bit.

Several years ago I had one site. It was attracting 1500-2000 visitors from search engines everyday and with Google AdSense and proper positioning - it was bringing some nice monthly checks for me. But one day I woke up and almost had a stroke. Watching the stats I notice that there are only 10 visitors on site. Next day was even worse - 1 visitor.

Site had disappeared from search engines like a flash. I don't really know what exactly happened. I was frustrated to say the least. It was a catastrophe! Disaster for my budget, as it was the only source of income I had.

Well, at that time I already knew the "inverse paranoid" principle. One thought kept bugging me: "Japanese use same word for "crisis" as they do for "opportunity". Homer: Yes, crisitunity!" (from Simpsons).

What was this opportunity for? What are you talking about? I wanted to crash my computer to pieces for such unreliance. Hours later I took a little walk and one thought popped into my mind. "What if I didn't earn enough and something (Universe, God) wanted me to earn more and this is a perfect opportunity to grow?" Actually, it was. By that moment I haven't been doing anything for months and months, beside cashing the checks and spending money.

It was an opportunity to start doing something, to take my lazy body from a couch and start working. And I did. I started a few more sites and started writing content for them, doing keyword research, exchange links, submitting articles - normal daily marketeer routine. Six months later I found myself earning 10 times of what I was.

Can you imagine? I almost destroyed all I have done and wanted to go to a regular job, instead of doing something that could earn me 10 times more!

Now can you say if that was a crisis or an opportunity? Become "inverse paranoid" - everything that happens to you - is for the best. It helps you in ways that you can't do yourself. Every crisis helps you to grow, become better and know more.

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About Author

Both Daiv Russell & Slava Diamy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Daiv Russell has sinced written about articles on various topics from About Branding, SEO Articles and Team Building. Daiv Russell is a with Envision Software. Visit our site to learn how to apply the 4C formula for. Daiv Russell's top article generates over 5400 views. to your Favourites.

Slava Diamy has sinced written about articles on various topics from Jewelry, Marketing and Article Writing. Slava Diamy is an editor for "" category at BlogsOK.com. If you'd like to know how to become successful in Internet Marketing - head to the site.. Slava Diamy's top article generates over 8100 views. to your Favourites.

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