To help obtain high page rankings with search engines, the contents of your page title are one of the most important things that need to be dealt with. The page title is the first amount of information provided to a search engine describing the contents of the page. You should also be aware that the page title provides information about the contents not only to search engines, but to visitors as well. The page title will show up at the top of the browser window. Your page title should include your keywords and should be no longer than 60 characters long. If it is too long, your visitor will only see the first part. An easy way to figure out the length of a page title is to type it into a word processor that contains a word count feature. Since your page title needs to be a certain length, it is important to make the best use of the space, and although some words that are not key, will use up that valuable space, the title itself still needs to make sense. A keyword in your title can be repeated, but having the same words more than two times is not recommended. Compare your page title to others and see what makes their content look appealing enough to catch a potential visitor's eyes. Your page title needs to stand out between the other nine titles on the search engine results page. As you design your site, remember the fact that visitors may be directed to somewhere other than the homepage because the search engine believes it is the best match for a keyword. With this in mind, all pages of your website should be considered unique and have their own title.
Meta tags
For your site to be effective, you need to develop Meta tags. These tags are a site description and a keyword list. It is important to note that not all search engines use these Meta tags. Starting with your home page, you will need to insert two Meta tags. The first is a Meta description sentence and the second is a Meta keyword list. The information you put here is for search engines to use when they review your site. This review process is known as crawling and is done with a program called a spider or robot. The description tag serves two purposes. The spiders search it for keywords and it is also displayed to a surfer as they view search engine results. The information obtained by the spiders is kept in a database that is used when a person types in a query to a search engine. When you create your Meta keyword list, order them from the most relevant to the least. The first part of your list should contain the keywords that best describe your site and are unique enough that when someone does a search, there is not a large amount of competition to go up against. Make sure that all the keywords used in the description tags are again listed. The words at the end of your list are known as wildcards and include synonyms and words that could have been spelled wrong when someone was doing a search. During your Meta tag creation process, do not be afraid to go to other people's websites and see what they have used. Type in the same words you would like to include in your lists and see what the search engines display. This is a very good way to help determine your competition.
written by Pat L.
Web Page Meta Tags
Despite the fact that not all search engines use the description included in the META description tags, all of them do read the description tag. They also use the description included there as one of the factors considered during the ranking process.
META Description for Google ? The catch with META description tags is that they work differently for different search engines. For example, Google gives very little weight to META descriptions. Instead, the Google search engine looks at the text on a page, and on the SERPs, Google does not display the META description text either. What does show is the content surrounding the instance of the keyword on your site. Google calls this a snippet.
META Description for Yahoo ? The Yahoo! search engine, however, does put weight on META description text, and it uses that text directly under the web site link on SERPs. So, what does it mean? First, it means that META description tag is not the only important piece of coding web pages. However, it also means that you do not want to skip over the META description tag because some search engines actually do use it.
Creating Powerful META Keywords Tag
Keywords Meta tags are among important factors behind indexing. While using this tag:
1.Only use keyword phrases that are used elsewhere on your page. If the keyword phrases do not get additional exposure, they will be ignored here. Other places where keywords get good exposure are within the and Description tags, and within the body of your content.
2.Include the plural version of important phrases, e.g. ?golf shirt? and ?golf shirts?, so that your page is found for both searches.
3.If there are common typos or misspellings of a keyword of interest to you, then include the ?incorrect? variations.
4.Include brand name, industry and association terms that people may search.
5.Be careful not to repeat individual words too frequently. Sometimes your phrases need to include the same word in several contexts, e.g. shoes in the following terms: ?women's shoes?, ?men's shoes?, ?athletic shoes?. There is no strict rule, but try not to repeat individual words more than 5 times.
6.Include geographic qualifiers if they are appropriate to your page, e.g. ?Florida vacation homes?, ?Palm Beach County Rentals?, ?Free delivery in Miami?.
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