Increasing web site traffic and Revenues have



always been the aim of all internet marketing

strategies. At the end of the day, you create a

website so that people can visit it and you can

get the desired result. You can do it by selling

a product or a service and this could be your own

or for another company. But if there is no

traffic then there will be no sales, which means

no profits. When we say traffic, it doesn't mean

just about anyone visiting the Internet but a

targeted traffic that consists of visitors who

will buy your product or use your services.

There are of course many ways or methods to bring

traffic to your website but we are going to look

at only the ones which have proven to be

successful. In all, you can use three internet

marketing strategies to get targeted traffic to

your website and they are:

Pay-Per-Click/PPC: This is a perfect plan if you

have a marketing or advertising budget. Pay-per-

click campaigns offered by Google or yahoo don't

need you to spend too much money but it all

depends on how effectively you are able to choose

the right keywords for your advertisement. In a

Pay-per-click campaign, you have to create an

advertisement that is relevant to your product or

service and place a bid on the keywords you

select. So the primary concern is the keyword.

You will have to do some research to find the

right keywords and also understand how each

keyword is associated with your product or

service offering and how they can actually drive

traffic. If you have a website selling travel

tours, you can use keywords like trekking and

hiking, honeymoon packages. If a visitor is

looking for a travel tour company and sees your

advertisement with the right keywords then he

will definitely click on it and you will have to

pay for every click.

Link Building: The second method of effectively

bringing traffic to your website is through link

building. Link popularity startegies can be free

and also paid. In the paid method, you will be

either paying a membership fee for submission of

your website link to multiple directories, and

ezines. It can prove to be costly if you are

approaching too many vendors. To cut down the

cost, you need to approach only those ezines,

which have a higher page rank and where there are

more than 500 visitors a day or more than 500

members. The free linking method on the other

hand requires a lot of hard word and you will

have to search for them. Again remember, don't

just go around putting your website link in just

about any directory. Relevance is important hence

approach only those directories or ezines, which

have your product or service as one of their

sections. There are many ezines where you can

even submit optimized articles with your link

free. These ezines probably have thousands of

such articles but it will help in the long run to

create visibility.

Organic Search Engine Optimization: The third and

one of the most effective methods of increasing

web traffic is Organic search engine optimization

or SEO. Organic SEO is basically a method by

which you can optimize your web pages so that you

can start with a decent ranking by the search

engines, and then work your way up. As the

ranking increases, so does the web traffic. It is

a long process but quite effective. Your website

can be search optimized only when you use strong

and relevant content on your website. The content

should not just be attractive but will also be

informative and keyword rich. If you are selling

a service then provide as much information as

possible without making the page too long. Again,

try to keep the content within 500-700 words a

page. Any longer than that, people will start

losing interest. No one really has the time to

read so much. People have come to your website to

find a solution and hence you should focus more

on providing the solution through good navigation,

great content and refined information.

Once you have applied the three methods, your

work doesn't end. You need to also monitor if

your website is getting the relevant website

traffic or not. There are times when you may get

only 40 are

visitors who came to your website out of

curiosity or by accident. You can have a form on

your website that visitors can fill so that you

will get to understand their psychology.

Do it Yourself or hire a SEO Services Company?

Web optimization techniques are pretty

complicated but anyone dedicated and willing and

able to invest time to learn them can acheive a

certain level of expertize. Certain competitive

keywords will require professional help. If your

site is a business and your budget allows you to

do so, It is suggested you hire a professional

SEO expert as doing it yourself will be extremely

time consuming and may not even lead to

noticeable outcomes.

Moe Tamani is a senior search engine optimization

expert and copywriter for SEO 1 Services based in

dallas,Texas. Expertize includes: Organic Search

Engine optimization, Press Release Services, and

PPC Management.