Four types of websites bring income for the average net-prenuer: content sites, sales sites, advise sites, and review sites. Of these, we will discuss review sites in this article.
A review-site is basically a website or (preferably) a blog where you review products or services on a regular basis. Advertisements are placed on strategic locations so that people who visit your website click on them when they see a product or service in which they are interested.
Reviews can be of anything, beginning with book-reviews up to software reviews. The only precaution to take is to review in an area (or areas) where you can do so authoritatively and where you can keep giving new reviews as long as your site is alive. Here are the advantages and disadvantages of review sites:
Advantages: Most power-users on the net, before they buy a product, would prefer to go to a review site and get information (pro and con) from someone who has had hand-on experience with that product, service, or software. The trend is only going to increase. Thus you will never have a shortage of visitors to your site.
Another advantage is that advertisers display information that is related to the product range, which will result in greater click-through and greater revenue for you. What is more, many people who sell the reviewed products would provide you direct ads where you earn high revenue if a customer clicks and purchases a product. Thus a review site can bring in multiple streams of income if it is set up properly.
Precautions: Unlike a content site where most of the content will remain useful for years after they are posted, a review becomes outdated as soon as the product reviewed becomes obsolete. While books might remain in print for a decade, software or electronic products might have a shelf-life of only 3 years, by which time a new version of the product or a new product by a competitor might overtake the first one.
This means that you should pick up a product-range where you are in continually in touch with the latest. This can be something as simple as reviewing free software. It does not cost you anything other than your time, but a review site for free software will attract plenty of users and also plenty of software-advertisements. Those who look for reviews of freeware often buy commercial package and this will bring you additional review.
Setting it Up: Setting up a review site is slightly different from setting up a content or advise site. This is because people who come to your website for review of a product would like to read your review of related products also. Thus whenever you review an item, you should see that all relevant and related reviews.This means that each review should be linked with related ones.
If you use a popular blog software such as WordPress, then you will find it very easy to set up a review website.
Persist, and you will find that a review of practically any useful topic will eventually bring you good net-income.
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Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.
However, having experimented with the placement of Google ads and reading as much information on the subject as possible there is far more to it than just putting the ad anywhere on your web page.
Positioning of the Google Adsense script is critical and it is a proven fact that placing the ad at the top central position of your web page directly beneath your header banner and before your body text is a prime target area. Equally enough so is placing your Google Adsense ad on the top left position of your left sidebar? Both of these can result in you gaining a higher click through rate and a better CPM figure.
Just as important as the positioning of your ad is also the way it is presented and you should not just accept the default settings. It is far better to select the background color of the ad to match the background color of your web site and this also applies to the ads border color.
Pay careful attention also to the Google Adsense link colors, if possible it is far more effective to match these colors to the same color as you use for your main body text.
As with all things on the internet you really need to experiment with your website and try various configurations but follow these few simple rules and I think you will find a marked increase in your Google income will soon appear.
Both Johnson Philip & Kritika are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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