The wedding invitation is certainly a must for your wedding. As what the other couples do, you will try to make your wedding invitation as unique as possible. The way to choose a vendor for that becomes very crucial. Below is a real life story in Hong Kong and this will give us some insights when choosing the vendor.
The Story
A couple is going to get marry and planning their wedding. They tried to search on the internet for different wedding invitation providers. Finally, they found one which claims to be specialized in drawing the portraits of couples like cartoon drawings.
The couple loved the style of the company and approached it. When they first met, it was found that the shop of the company was not really a shop. It was not an office either. They were just renting a "table" from a tailor's shop.
The couple felt a bit uncomfortable with the company but the staff of the company offered them a full money back guarantee if they were not satisfied with the design. The staff also offered them a 25% discount, though the original price is already quite inexpensive (HKD14 each or USD1.8, for 400 pcs). As a result the couple decided to give it a try.
When the couple got the electronic proof of the design, they felt really shocked because the portrait was nearly the same as a previous design of the company. It was not really depicting the characteristics of the couple. Because of that, the couple asked for a full refund.
However, the staff of the company lost her temper and became very impolite. Of course the couple could get their money back eventually but they had wasted some time. It is a really bad experience.
The Insights
In fact, we should be very careful when we are choosing the wedding invitation vendor. In the above case, the couple should not hire the company even if they offer a huge discount and money back guarantee. I will say that if the company is really confident with their works they do not need to offer such discount.
As a wedding invitation designer myself, I have never offered discounts when the clients feel uncomfortable with my company. A mutual trust between the vendor and the client is very important. You should not hire a company that you do not feel comfortable with.
Besides, the original charge of the company is too low to be real. Four hundred pieces of invitations only cost about USD720, and it goes to USD540 after the discount. For a really professional illustrator in Hong Kong, only the drawing itself may cost this amount.
It will be quite impossible to have the job done with this amount, unless they are not really trying to provide the wedding invitations of the highest quality. You need always to compare the difference in prices and quality of other vendors so that you will not make a wrong decision.
Cases like the above story happen everyday. However, if we compare and research thoroughly, we should be able to be away from such kind of unhappy experiences.
Wedding Invitation Reception Only
There is no doubt that printers for home use nowadays are of quite high quality. However, some of the printing process or technique for making a wedding invitation cannot be done with a household printer. And this forms the reason for a couple to hire a professional wedding invitation printing company.
Four Color Printing
The most common printing technique for printing wedding invitation is four color printing. In fact this is not only for wedding invitation, it is the printing process for printing nearly all printing materials such as magazines and leaflets.
The four colors involved in this printing technique are CMYK - Cyan, Magenta, Yellow and Blank. Most color printing can be achieved with this technique. In fact some home use printers are also using inks or toner with these four colors. One may ask "if this is the case, why don't we just print the invitation ourselves?" This perception is right and wrong. It is right because color prints such as photos can be printed with household printers, with very high quality. On the contrary, it is wrong because for some kind of paper, it will be totally a mess if they are printed with household printers. In this case we have to go for a professional printing company. If special color such as fluorescent color is needed, a fifth or even sixth color will be needed to be added to normal CMYK colors. However, more colors imply a higher printing cost.
If the couple is going to provide there own design for wedding invitation printing, extra care should be taken to the resolution of the images. In most cases, an image or photos with resolution of 350 dpi will be good enough for printing.
Hot Stamping and Emboss
Another technique that is heavily used in wedding invitation production is hot stamping and emboss. Hot stamping and emboss are very similar technically because they can be done using the same machine. On most wedding invitations, there are golden or silver wordings and these gold and silver color are printed by using hot stamping. In fact it is a layer of gold or silver color film which "sticks" on the paper.
Patterns or monogram logos are sometimes embossed on the paper. Sometimes hot stamping and emboss are done together to make an embossed gold or silver colored pattern. In this case the emboss process is called registered emboss. The use of hot stamping and emboss can create a sense of nobleness on the wedding invitation.
Engraving
A technique that is a little bit similar to emboss is engraving. Engraving is done using a metal die and opaque engraving ink. The main difference between engraving and emboss is that an effect of raised pattern on the paper can be done with engraving while the back of the paper will also be "raised" when emboss is used. You can see the raised pattern on one side of the paper only with engraving but you will see the pattern on both sides if emboss is used.
Die-cutting and Laser Cutting
Die-cutting is a technique that is also used very often in wedding invitation production. Indeed it is not a printing process but a post printing process. Beautiful "cutting-out" can be made on the wedding invitation. If this technique is used for a wedding invitation, the couple has to remind themselves that extremely fine lines and cuts cannot be done with die-cutting. If extremely fine lines and cuts are required, laser cutting will be the choice. Since the cost for laser cutting is a lot higher than die-cutting, the design of "cutting-out" should not contains extremely fine lines and cuts if budget is a concern.
Besides laser cutting, any technique related to laser is laser marking. With laser marking, patterns can be "marked" on the paper. The effect of laser marking varies from material to material. For some paper you can see the marks on the paper and for some out kind of paper, you can only use you hand to feel the marks.
Jerry Leung has sinced written about articles on various topics from Lose Weight, Marriage and Writing. Jerry Leung is a wedding invitation designer with great interest in Chinese Style Wedding cards. He Designs a lot of Modern Chinese. He runs. Jerry Leung's top article generates over 90500 views. to your Favourites.
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