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What Women Really Want

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Are diamonds still a girl's best friend? Contrary to that antiquated belief, a research study released in 2006 reveals that more than three out of four women said a new plasma TV trumps a diamond solitaire necklace. The study conducted by market research TRU for the Oxygen Network is cleverly titled Girls Gone Wired and has helped marketers gain insight into women and technology.



Given the fact that women represent roughly half the U.S. population and influence more than 73% of all purchases in the consumer electronic category, they remain a largely underserved market. There have been misconceptions that women are not technologically savvy or knowledgeable as men. In recent years, solid research has been able to debunk those beliefs and open the eyes of the consumer electronics industry. Oxygen's research study found that both men and women spend a majority of their waking hours interfaced with technology, with women spending 15 hours per day and men spending 17. Both women and men rely most heavily on their computers and cell phones. Roughly the same amount of men and women said they use their cell phones weekly, but 73% of women said they use their computers weekly compared to 71% of men.

Oxygen's study also offers research that shows businesses how they should market technology to women:

Don't talk down to women about technology: 79% of women feel comfortable using technology and are not afraid of it. Sugar-coating tech language and using ?female friendly? colors won't necessarily do the trick. Women view quality and technology itself more importantly than style.

Women prefer a hands-on approach to technology: 72% of women prefer playing with the device in order to learn how it works. Set up interactive tradeshow displays so participants can experience the product for themselves. This helps spark curiosity and encourages inquiry.

Technology is the problem-solver: Women look for the lifestyle benefits that come from technology and tend to purchase consumer electronics based on their practicality. The majority says that tech products are essential to helping them organize their busy school, work and social schedules. Portray products and services as the remedy to a problem.

Presents that impress: Whether a gift is for a sister, mom or girlfriend, nothing tops the list like technology. Remember that diamond necklace? That and other luxury items such as designer shoes and handbags are getting pushed aside to make room for plasma TVs, top-of-the-line cell phones, digital cameras and iPods. 83% of women said they get excited about receiving new tech items and over a third would buy tech items for themselves.

Women are power users of tech tools and toys, and no business should miss the opportunity to cater its product and promotional message to these women. A good example is Kolobags, an online boutique for ?technology fashion? that offers designer laptop bags and technology accessories that don't compromise style. Part of its success is derived from women's growing demand for technology that fit their needs and taste. It is becoming pretty obvious that technology is no longer just a ?guy thing.?
What Women Really Want
Gone were the days when women cannot even assert their own choices. They are now more aggressive and very particular with their preferences. As such, men experience more difficulty in approaching women. Many times, they suffer from humiliation or utter rejection. Their common mistake is one that involves insincere disguises. Just to hit on their prospects, they even have to use pick-up lines or even act like women can't even dare resist their charms. But what they've probably forgotten is how women have become more sensitive and less vulnerable in today's dating game. If before, men hunt for them like preys, now, they get a fair share in disqualifying senseless predators from their personal love chase.

Women today are not just attracted to good looks and high paying jobs. They enjoy the ease of having someone amuse them with their jokes or funny stories in life. Making them laugh is indeed an advantage in trying to win their hearts. In most cases, women may regard sense of humor as another symbol of self-confidence. This desirable trait reveals how sensible, witty, and charming a man could probably be. So even without the stance of a real-life Casanova, the funny, playful man may catch the eye of his lady though she may even seem intimidating at first. The conversation he shares with women may also spark on a new breed of attraction.

In more ways than one, men may always complain how odd some women may react or even behave. But instead of trying to search for a logical explanation behind these, this unique nature of women should be fully accepted for what it is, while it's good to know that women have always been emotionally inclined. They all love to be cherished and when they feel loved, that's when they start to open up themselves more. Women may also expect men to show them how they really feel. Just by holding their hands, touching their arms, or listening intently to what they have to say, she may already feel a lot more special than the rest. Because women do crave for affection even in public, men should never be afraid to express his feelings. Knowing her better is also a way for a woman to feel your sincerity and devoted interest in her.

Despite their modern independence, women have also played the role of damsel in distress. As such, they expect their men to be their brave knights in shining armor. This, of course, is not just part of their fairytale fantasies, but can also be converted into reality. Women have always been attracted to courageous men. In fact, even a study once revealed that they would even prefer their men to be strong rather than kind. Those who can possibly give them security and protection can easily earn their formidable trust and respect, which may also develop into full-blown attraction. So instead of playing it safe and coy, men should also be aggressively confident without being too persistent almost to a fault. The impression of courage can likewise be seen with how men may initiate conversations or even ask for a date.

Whether or not this is all part of the pop culture, women develop attraction to the opposite sex also by way of popularity. When others find the man attractive, she'll then share the same feelings with others. Hence, women may as well consider competition a real turn-on.
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About Author
Both Thanh Do & Adrien Alleaume are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Thanh Do has sinced written about articles on various topics from Marketing, Promotional Advertising. Thanh Do is a student in the William Allen White school of jounalism at the University of Kansas. She is also a member of Absorbent, Ink.'s marketing team.
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