Guide to Finance

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When Good Goes Bad

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There are four credit "dangers" you should always have on your radar. If you're not careful, these situations can sneak up on you and lead to a credit disaster. So let's be sure you know how to avoid them...



Unpaid bills

This may seem like a no-brainer, but you'd be surprised at how many people don't realize that unpaid bills can hurt their credit. If you skip payments on anything from your mortgage or car loan—to a $25 credit card payment—your credit score can drop. Even late payments can negatively affect your score.

The biggest culprit for many people is an unpaid medical bill. It's easy to see how it happens: you assume your insurance company is taking care of the bills and they don't get paid. It's usually a simple mix-up of what your insurance company does and does not cover.

Unfortunately, this confusion can result in a collections record on your credit report (and those stay on your report for at least seven years). So it's important to fully understand your insurance coverage and make sure your medical bills are paid. And if a collections account appears on your credit report due to a mistake, be sure to work with the parties involved to get the issue resolved.

Identity theft

When someone steals your identity and goes crazy with your credit—it can mean chaos for your credit report. It is a real problem these days. But if you know how to protect your identity, you have a better chance of protecting your credit.

Are you taking steps to cut down on your risk? You should start with the following: shred everything with your name on it before you throw it away...only use your credit card on websites you know are safe...don't carry your Social Security card in your wallet...and consider paying your bills online or with automatic payment (less mail for thieves to get their hands on).

You should also consider signing up for credit monitoring. It's an easy way to keep a close eye on any changes to your credit.

Divorce

After the hassles of going through a divorce, the last thing you need is to have your credit suffer because your ex-spouse is racking up credit card bills or missing payments. So get your credit report and make sure all joint and co-signed accounts from your marriage are closed or refinanced as soon as you can.

Judgments

The verdict is in: most judgments such as small claims, civil suits and tax liens are guilty of tainting your credit standing. These can remain on your credit report for seven years or longer. And that can make it harder for you to get the best interest rates on loans.

You see, credit doesn't have to be scary. The more you know, the easier it is to stop things from sneaking up on you.
When Good Goes Bad
Either way, you have to go into emergency mode.

Why?

Because your time and money is fully vested in the project!

You can't be wasting either.

>>>> If it performed strong then died out:

? Did anything change in the media (magazines, papers, trade newsletters)? If something happens to your media and readership changes or drops ? it can affect your ad. Start looking around for any significant changes ? then find places to replace them with

? Ads do tire out if the readership remains stagnant and they keep seeing the same old ad from you every month ? test a new headline and lead. Try a new offer or close or price (they will not remember how much you charged in the last ad, trust me)

? Have you tested other media forms with your message? It's like calling yourself an "internet marketer" only. Severely limiting your potential profits. The internet is just another form of media. Your sales letter that kicks butt online may do even BETTER in print. Or on a postcard. Or on a teleseminar. How would you know if you don't test it? Try the exact same sales message in other formats ? and see how it performs there.

? Test new headlines, offers, guarantees, subheads, prices, etc... things change... and your ad may need a change.

>>>> If it was a bomb right from the start (which everyone writes ? I know I still get them ? every copywriter does ? no matter what line of bull they try and feed you):

? Take a serious look at why it went wrong. This is tough if you wrote it yourself... you need to step back and look at it from someone else's eyes. Your customers' eyes! If the headline targeted at them? Is it compelling? Does it promise specifics rather than generalities?

? Do the pictures support your approach in the ad ? or do they take away from it? The photos must work with the story, hook, or angle you are presenting. They must prove credibility... and they must help move the prospect through the piece to the end.

? Is the ad following all sound direct marketing principles? Consider it like a "greased" slide. When they jump on the slide at the top (your headline) -- it should take them on a fast ride to the end (the order). No bumps along the way ? or any reason to stop sliding. A fun, fast ride that gets them to the bottom.

? Have you read it out loud? does it flow? no stumbling?

Try changing those things... and you may find the small differences that mean the success or failure of your marketing campaign.
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About Author
Both Elena Laramie & Troy White are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Elena Laramie has sinced written about articles on various topics from Credit Card Offers, Finances and Free Credit Report Score. TrueCredit.com's educational materials, free monthly newsletters and easy-to-use products help consumers understand personal credit management and empower them to achieve greater financial peace of mind, with online. Elena Laramie's top article generates over 246000 views. to your Favourites.

Troy White has sinced written about articles on various topics from Finances, Writing and Ezine Articles. Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. He is a very sought after marketer and advertising specialist who has helped launch some of the world'. Troy White's top article generates over 40500 views. to your Favourites.
Car And Bike Crash
This will ensure that you get your money and efforts worth on the settlement and on your case, in general
 
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