A website offers many benefits for your business.



Benefit #1:

Allows you to showcase your unique personality and add your special touch to a program.

Let’s say you’re promoting a SUPER DUPER Program, for instance. If you were to send a prospect directly to your SUPER DUPER website, they would see the same site that all the other reps are promoting. There would be nothing special to distinguish yourself from them. The site is good. But remember, lots of people already know the "look" of the SUPER DUPER site. Once they visit your site, they might say "Aaah.. I know that program already!" and then just close the window! Uhh...that's so bad! :( How many prospects will you lose by doing this?



You need a place where you can show prospects the BENEFITS of joining with YOU!

You know, when I was a little, I really hated "History". I went through several different history teachers but none ever lasted very long. They all taught me history – history straight from the same books. History with no fun or excitement. It was so boring!

But one day, I finally got a very interesting teacher. She always told me, "Anne, if you score at least 90 on your history test, I’ll give you a bunch of stickers". I was so excited! Because of the "stickers", I studied very hard! I studied the same history with the same books. But the teacher got my attention with those stickers! It was ONLY because of those "stickers" that I was willing to work with her so diligently!

Now do you see my point? No one usually joins fast or easily with any program, especially when they have seen the program several times with the same look! So you must have "stickers".

Having your own website will help you put your "stickers" ( I mean "concept", LOL :-), in front of your prospects. It can, at least, make your prospects see "another point" and hopefully they will love your concept and join with you! :-)

Benefit #2 :

Allows you to have your own Domain Name

When you have your own domain name, the address of your web site will look something like this:

http://www.yoursite.com

On the other hand, if you put up your site on one of the free servers, the address of your web site will be something like this:

http://www.somefreewebsite.com/yoursite

Which of these two looks more professional? Which of these two is smaller and easier to remember? I’ll leave you to decide that.

Benefit #3 :

Builds credibility among your customers

The only way to make money online is to build up credibility among your customers. Having an established site makes your customers feel that they are dealing with an established business, rather than with some fly by night operator.

Benefit #4 :

Allows you to have several email addresses that you can use for different purposes

You can have multiple email names affiliated with your site. This allows you to assign different email aliases to different functions, all of them pointing to your actual email address.

For example, for questions related to the products and services that you sell, you can have an email address like sales@yoursite.com. For questions related to the newsletter that you publish, you can have editor@yoursite.com. For comments/suggestions about your web site, you can direct your customers to feedback@yoursite.com or webmaster@yoursite.com.

Having different email addresses for different functions not only makes it easier for you to filter your email using your email client program (Eudora Pro, Pegasus Mail, Outlook Express etc.), but also gives your customers the impression that yours is a large, established company with whom it is safe to do business.

Benefit #5 :

Helps with Ranking in Search Engines

Many search engines give a lot of emphasis to the home page of a particular domain, i.e. other things remaining the same, a home page of a domain will often rank higher for a particular keyword than any other page.

When you use some of the free hosting services, your index.html page is the home page of your site, but not of that domain. In these search engines, your site will find it very difficult to make it to the top 20 or top 30. Just think of the amount of traffic that you will lose if this happens.

Also, some search engines are now refusing to spider the web sites which are hosted by the free web hosts. Can you really afford that?

Benefit #6 :

Easier To Get Listed With Major Directories

When your site is hosted by some of the free web hosts, you will find it very difficult to get it listed in a major directory like Yahoo!. Although Yahoo will never admit that it won't add a commercial site which is being hosted in one of the free web hosts, in practice, it will be a miracle if you can get your site listed. Listing your site with Yahoo is difficult enough when you have your own domain. Don't make your task even more difficult than what it needs to be!

If you don’t currently have a domain name, are you convinced now that you need one right away?? The small fee that you pay per year for your own domain name is peanuts compared to the benefits that you get.