One simple truth of any business, it's to advertise your product, very wide, but with the minimum costs. From the invention of PPC - Pay Per Click, the online advertising, taken a new twist, as was possible to pay a few cents (at the infancy of this method) and be in top search results pages of Yahoo, Google, MSN etc.



Not anymore today. Now you have to pay $1 or $5 just for click, which usually it's 99.9% not converted in a sale...

What to do with products which you sale for $5? If just a click it's $5, to be redirected to SEE the product? If all visitors buy that product for the same price as you pay the advertising, why you are anymore in that business? Just to be there and to .. loose money? And your valuable time?

You ever tried to understand and to manage the new CTR - click-through-rate kind of so call optimized ad? As the smart guys pay not so much as the newbies? Again, older members of Ad Words may have a very important financial advantage, versus of exorbitant costs for the new innocent-later-coming advertisers?

Do you know that you pay at Ad Words your ads, and others receive a substantial income from your money, just to post your ad on them webs, in Ad Sense style?

When you want to advertise on Google, you have 2 options on the same page. To spend money on PPC ads, or to gain an income by displaying such ads on your website. Shortly... Ad Sense consume the income from Ad Words (less of the Google important profit slice of course)...

However, because the natural search results (or so called organic results), the online shopper have always that so called sponsored ads in the right side and at the top of page too. And with Ad Sense, you may find Google ads, on... too many third-party websites...

Google everywhere... it's good and bad too.

It's good, if your ad go on related webs, but not good that you pay too much, and eventually you make not enough sales. The most of PPC advertisers, make no sales at all.

The beginners are trapped in so many help, tutorials, trainings and courses of learning and uses Ad Words, as many others make even more money on the poor newbie.

Who are the very few lucky ones which had the ability to do a slalom to avoid rules and payments?

Or a better question... Why Google and Ad Sense members are so profitable?

Because of so many losers of course. From where are the huge profits of Google and it's Ad Sense affiliates? From donations? Of course not.

They not deceive the advertisers... they just tempt them to use a system which worked well at the beginning. Now because the inertial good news from the beginning, they still pretend that it's the same efficient way of advertising. That's true, that's profitable. But only for a few.

The printed money notes are the same on the public market, on banks and pockets of everybody. One somebody become rich, MANY others have to loose something.

For any millionaire, are thousands of losers. Can not be a winner, without many losers. Even at the Olympic Games. At any marathon, are thousand of runners. Only first 3 gain something. The rest are losers.

How do you feel? A winner or a looser?

How it's possible to preach that everybody may become rich? Who will be poor then? Because the gold in the banks, and $ notes and coins remain in the same number!...

Everyone may become rich, if is between the first runners. At the Gold Rush, late arrivals found nothing... The first finders cleaned the gold mines (or become owners of that mines)

You have to understand that navigating on the sea, you have to be the very first finding a new island, and claim it for you. The later arrivals may apply to become citizens on your kingdom only...

Returning at our Google Ad Words or Yahoo Overture, I may say that these are gold mines for them owners, not for you. You just do same ad trading on foreign land. Learn what you can do on these... countries, and transfer your profit in your land.

When Overture drop the price from $299 to $199 to open a life account for me, they knew what will follow... More money for them (for sure) , doesn't matter if you sold any product or service...

So if millions just try time to time, still it's good business for them... Because always will be new innocent comers...

I have just read a recent testimony, of a guy which used the Google top secret info. How to manage a secret, and how to reveal it, it's not easy...

You have to develop a sense of... smelling the truth. Just exercise it, and in time focus on understanding by reading between rows.

There are rare ocasions to find a real secret. As this guy show his house, and specify that he is not a liar... what you may say?!...