Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.
When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.
The best way to analyze slogans is to look at a few.
Slogan: "The toughest job you will ever love" (Peace Corps)
Message behind slogan: This is much more than just a job; it takes heart to be in the Peace Corps; join the Peace Corps and you will be a better person. This job is not about money it is about helping people.
Slogan: "Be Seen, Be Sold" (Shareware Promotions)
Message behind slogan: Being found on the Internet is not easy. Use us to be found on the Internet."
Slogan: "You could learn a lot from a dummy. Buckle up" (National Highway Traffic Safety Admin)
Message behind slogan: Learn from test dummies, be safe and buckle up.
Slogan: "Parents who use drugs have kids who use drugs" (The Partnership for a Drug-free America)
Message behind slogan: Model what you preach, do you want your children to do drugs? It is your responsibility to model appropriate behavior for your children.
Slogan: "This is your brain on drugs" (The Partnership for a Drug-free America)
Message behind slogan: Do you know what this stuff does to you? Taking drugs is stupid.
Slogan: "A diamond is forever" (DeBeers '1948)
Message behind slogan: Diamonds represent marriage, marriage should be forever. If you really want your marriage to last it should be sealed with a diamond.
Slogan: "It takes a licking and keeps on ticking" (Timex Corp)
Message behind slogan: It does not get any more durable than this, other watches can not stand up, but Timex will endure regardless of the treatment.
Slogan: "For all you do, this Bud's for you" (Budweiser)
Message behind slogan: After a long hard day, drink beer to relax.
Slogan: "Where's the beef ? "(Wendys)
Message behind slogan: Our competitors use small patties, but our burgers are big.
Slogan: "I love New York" (NYC)
Message behind slogan: New York is a special place, everyone loves NY, you should come and visit, you will love it too.
Slogan: "See what brown can do for you" (UPS)
Message behind slogan: We do more than just ship packages, we have additional offerings and can do more than just ship.
Slogan: "The few, the proud, the Marines" (US Marines)
Message behind slogan: We are a select group of very special individuals. Do you want to be elite? Take pride in representing the US.
Slogan: "Friends don't let friends drive drunk"
Message behind slogan: You will die if you drive drunk. It is your responsibility to protect your friends. Be responsible, don't let people drive drunk.
Effective slogans leave impressions in the minds of people who see or hear the slogans. Often slogans will have hidden meanings, or be a play on words. The goal of the slogan creator should be to create a memorable tagline that conveys a key benefit or differentiates the brand. Slogans will often help position the product or service in the marketplace. Slogans with just a few words can indicate superior value, excellence, or inspiration.
A business identity and image conveyed through a short statement will affect the way that consumers, competitors and others in the industry perceive your business. Slogans will distinguish your company in a unique way. Words are powerful, and if used properly, they can be an important sales tool.
Will Have A Look
Decades ago, as soon as a doctor realized that you had bad eyesight there was no way of getting rid of it - in modern times this is no longer true. Looking for a way to make glasses obsolete, scientists tried to find a way to fix the eyesight problem - and eventually invented LASIK. LASIK stands for Laser Assisted in Situ Keratomileusis, which is a form of refractive eye surgery. While contact lenses let those with poor eyesight to not wear glasses, LASIK solves the hassle completely.
Although LASIK is a procedure that fixes poor eyesight by remodeling the cornea, it is not as difficult as other forms of surgery. LASIK is done in two stages; and as it does not hurt much it can be performed while the patient is awake (although a sedative is often used). In the first stage, a corneal flap of tissue is made using a special laser, and for the second stage, the cornea is remodeled in order to fix poor eyesight. Due to a laser being used, the cornea is "deceived"; it does not know it has been operated upon and thus many of the mishaps of old eye surgery (such as corneal haze) are removed.
Before a metal blade was used to make the corneal flap, these days a laser is used- which is faster and thus more comfortable. The laser currently used is the excimer laser; created by Dr. Bhaumik in May, 1973. When an ultraviolet excimer laser was discovered capable of altering tissue while leaving no heat damage to the surrounding area, scientific breakthroughs followed in the use of the excimer laser for eye surgeries- meaning today's procedures are a lot less difficult than those of past generations. Although problems existed in the past, these have since been solved and very few problems today are had with LASIK eye surgery.
Since I've finished explaining LASIK eye surgery, an overview must be given of LASIK Houston. Laser eye surgery in Houston is growing bigger and bigger, with lots of massive eye surgery companies in Houston. LASIK surgeons here have one of the quickest eye correction systems in Texas with around four hundred laser bursts per second, a lesser amount of time is spent under the laser; thus making it less daunting for the patient. This achieves even distribution of laser energy over the treatment zone on the cornea. In addition, the laser lasik houston surgeon allows for active eye tracking technology precise real-time tracking of the laser beam, to ensure accurate placement of each pulse.
Both Sharon Housley & Tim Dillard are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sharon Housley has sinced written about articles on various topics from Anger Control, Writing and Music. About the Author: Sharon Housley manages marketing for FeedForAll software for creating,. Sharon Housley's top article generates over 40500 views. to your Favourites.
Tim Dillard has sinced written about articles on various topics from Adsense, Real Estate and Real Estate. At the International EyeCare Laser Center, our doctors practice LASIK only - we are specialists. We are the only private practice in Houston, Texas that is exclusively dedicated to laser vision correction. For more information visit our website. Tim Dillard's top article generates over 246000 views. to your Favourites.
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