Justin Timberlake and his childhood friend, Trace Ayala have created the new clothing line William Rast to pay homage to their grandfathers and to set a new fashion trend that will last and evolve in the fashion world. Using the first name William from Justin Timberlake's grandfather, and the last name Rast of Trace Ayala's grandfather, the two knew they had the perfect name for the William Rast line.



Trendy and inspired is how anyone who sees or wears the William Rast jeans describe them and the rest of the creations of the two life long friends. Justin Timberlake and Trace Ayala worked hard to get the concept right and only then did they believe the William Rast jeans were ready to set a new trend and give honor to their grandfathers' names. The mixture of Memphis, Tennessee down home feel with the fast-paced chic feel of Hollywood, California was the final concept agreed on by the founders and the focus on the next step, getting it designed and to the public.

William Rast made its debut in November 2005, and began to get major notice and notoriety with the duo's first fashion show in October of 2006. The line was a huge success. Justin Timberlake and Trace Ayala had worked with some of the best designers in the business to help them fulfill their desire to start the William Rast clothing line.

William Rast has it roots in the heart of Tennessee, with the added touch of Hollywood chic. This small-town feel is in each pair of William Rast jeans. The logo is embroidered on the back pockets in the shape of a slashed v so you will always know William Rast jeans when you see them.

The William Rast jeans for women have several color and style options. The jeans can be found in trouser, capri, boot cut, flare, skinny, straight and shorts. Each style is low rise and contours the body to accentuate the curves and the beauty of the woman's body. The William Rast jeans for men are available in flare and straight leg jean styles. The jeans are low rise, fit to perfection on the man's physique, and are tailored with the man's body in mind.

Justin Timberlake may be the reason for William Rast being all the rage. It could also be the provocative and tantalizing ads that he stars in with Erin Wasson. However, the real reason that William Rast jeans and clothing line are a hit is because the bit of Tennessee and the taste of California create the perfect combination of relaxation and glamour that is hot in today's fashion world.