Plus size shoppers often deal with a lot of challenges and issues, the most difficult of which is shopping for plus size bathing suits. But it shouldn't have to be that way. A great number of plus size women lead active lifestyles and their market is expanding and becoming more important to clothing manufacturers. The creation of more fashionable bathing suits and the offering of more varied designs prove that plus size consumers are becoming a force to be reckoned with in the retail world.

Shoppers in this market segment have certain factors to consider when making a purchase. The most important thing to pay attention to is the support that a bathing suit offers. Built-in bras are always better than shelf bras. Some of the best plus size bathing suits are the ones that have standard plus-size measurements. Mail-order services and online stores have more sizes and types of support. Specialty manufacturers have even come up with layered bathing suits comprised of an outer layer and an inner lining that provides maximum support to control the flabby areas. These suits even have built-in under wire bras. Plus size shoppers should know the basics of taking measurements and reading sizing charts before completing an online or mail-order purchase.

Plus size women must also take into account the style that suits their body-type. One-piece bathing suits are recommended for full-figured women because they offer a slimming line and can highlight the positive while drawing attention away from the negative aspects of the body. The blouson style also flatters a full figure. Go for bathing suits that have adequate straps and stay away from strapless designs that can easily come off while swimming. Pay special attention to the line of the leg. It is better not to wear skirts and shorts over suits because they draw unwanted attention to the thighs. Instead, go for higher cut legs that create an illusion of slimness. Always make sure to check out the view from the back in a mirror when trying on bathing suits.

Bikinis should be avoided, but tankinis can do a lot for a full figure. Because tankinis can be bought separately, they are ideal for women who have different sizes at the top and the bottom. While tankinis provide lesser support than one piece suits, they allow greater freedom of movement. The tank top should offer full coverage and should have sturdy straps.

Finally, when shopping for plus size bathing suits, always consider the color and the material. Dark colors aren't necessarily more slimming and two-toned suits divide the body in half, making it look bigger. Cotton suits fade in chlorinated water, while lycra stretches out and also fades in chlorine. The solution is a polyester blend or suits made of chlorine-resistant fabrics that last longer though more expensive.