Some days I just want to scream. I work with agents every day and for the most part I think agents are the biggest babies in the world. They are overpaid, work fewer hours than a federal employee and gripe more than anyone else. They can be among the most lazy set of people I have encountered. Not all, mind you, but the number of bad attitudes in this industry has reached plaugue like proportions.



It is time to grow up and take charge of your business life. Work the hours, invest the money, see the people and quit belly aching to me and anyone else that will listen.

Here is what I am talking about...

An agent of ours ordered annuity leads from a new source.

The 10 leads resulted in this:

- 3 people would not see him and hung up on him

- 3 people said they didn't reply to anything and called him a "liar"

- 1 person would not answer the phone

- 3 people agreed to have the information (booklet) sent to them.

This was the complaint....only 3 people would agree to POSSIBLY having a relationship. The agent wanted a refund for the 6 leads that went nowhere. That is what I am talking about...being a cry baby!

If I were able to get 3 out of 10 people to listen to me it would be satisfactory. Let's follow it a little further. Let's say the leads are $50 each and the 10 leads total $500. If 1 out of 10 lead resulted in a sale the cost of goods sold would be lower than any other industry. But let's make it as bad as we can and say that it takes 50 leads to find a sale...a cost of $2,500.

Using an average premium of $100,000 with a commission average of 7% would generate $7,000 in compensation. If you are planning a business and for every $2,500 you invest you were to earn an income of $7,000....you could finance your business with the King of Saudi Arabia!

These numbers are huge and almost no business in America could even come close to these ratios....and these are set exorbitantly high to make my point. A reasonable return would be a sale every 20 leads....so that would reduce the cost of goods sold to a ratio unavailable to almost any other industry.

My point is this... Knock It Off and quite crying and complaining.

Copyright (c) 2008 Bill Broich