That is shocking. You would think with the number of search queries running through Google, they have seen it all.
We spend so much time on keyword research - and rightfully so, it's the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world.
So, how do you handle keyword research and make sure you are staying current?
First and foremost you want to make sure you have outlined your strategy. Without a plan in place you are likely to forget to do it, and it'll just rattle around in the back of your brain or sit on a post-it note that gets stuck to the back of another piece of paper in your planner.
So, before that happens, let's define your plan right now.
1. Start with a brainstorming session to list all possible words and phrases that people would use to find what you have to offer. Remember to put yourself in the mindset of the potential customer.
2. Do the necessary research to continue building your list.
a. Research your competitors and see what keywords they are using.
b. Look at your web stats and logs and pull words and phrases from there (this is a great source of info, you can find the words that people are already using to find you and enhance your rankings on those words so you can get even more traffic).
c. If you have a search feature on your site, look at the logs and see what people are searching for within your site once they get there.
3. Take the large master list you have come up with, and use a keyword tool to determine how much traffic there is and how competitive the words/phrases are. Remember you can't live and die by this information; it only acts as a guide for you.
4. Take your list and break it into segments. You want some "low hanging fruit" - which means keywords that may be longer phrases, with less traffic. These words will be easy to rank for fairly quickly so you can use those as your starting point to drive some quick traffic to the site. The second segment of your list should be words that are more competitive and have more traffic and will take longer to get rankings for. You will be glad you selected keywords from each segment, because you will be getting traffic from the low hanging fruit while you are waiting for the more competitive phrases to kick in.
And now you write your content, optimize your site and you are all done, right?
Wrong! Here is where most people are missing out and you need to plan further action.
5. Once a month you should do keyword research and see what new words and phrases come up and add those new words and phrases to your campaign. If you find once a month is too often, do it every other month. Just make sure you have a plan to check back regularly so you can take advantage of new search phrases and tap into more traffic.
If you are adding content to your site like you should be, then adding these new keyword phrases should be easy to work into the new content you are writing.
You Dont Know That
A lot of people are stuck and don't know why they stuck? They bought those expensive e-courses, books, listen audio interviews, attend the seminars and watch pc-videos all day long but still couldn't figure things out and not be able to get something going online. Then they become sweat, frustrated and stressed, think that life is unfair to them.
Relax, do what is right for you is the best way to solve the problem and reduce the stress.
There no one else can tell you what is right for you and what you should or should not do. Success is a personal journey and every one of us has to make inside of ourselves.
As you know, the most information that you need to success start an internet business is available on the internet, even that - why do most people still fail?
Have a lot of information is a good thing, however, not everyone be able to handle and digest those information. Too much information can cause problem instead of create opportunity. It can make you feel lost and don't know "who do you have to trust?", "what do you believe?"
If you find yourself caught into this kind of situation and you have this kind of feeling, I suggest you relax bit and do what feels right from your gut! Being cautious is right, everyone does, but don't confuse being cautious with being prudent.
The best solution for this is just getting started and takes action right away. In a lot of case, I find myself take action first even I don't have all the facts. Normally what I do is to pick a target and shoot! If I miss the target, I will move on to the next one.
Here is a guarantee fact for start an internet business - doing nothing will get you one thing: nothing!
So go ahead and take action on what you want, then you will always win, believe me, even if you started wrong, it is still better than just sit there and do nothing. You know, sometime your wrong-do can actually help you refine your strategy, learn from your mistakes and create your own course corrections. It keeps you on moving all the time.
On the other hand, the world is flat; technology and globalization dramatically changed our day to day life. People become more confused about 'what to do' than ever before.
So just relax and ask yourself this question "what is the right thing for me to do now?" You can do self-talk, talk to yourself just like talk to your best friend. You are your own best friend in one way or the other.
In addition, if you already on the internet business for sometime, I am sure you already see there are hundreds of internet marketers selling "how to" courses and programs. Each one of them teaches you "how" they did it, how to do it, and what's the result they got after they apply those "how to strategies".
Speaking of "how to", I have something to share with you. I've personally spent in excess certain amount of money on these types of programs and looking for answers. As I said from beginning, I learn a lot but I did not use all of the information they taught me.
Why?
Is that because their programs or courses are not good? No, it because of me - I didn't follow what they taught, in some case I even didn't try. So who let me down? Yep, you are right. I let myself down; I didn't follow through, and of course I can't have or achieve the results as I want.
See, there no one else can tell me what is right for me and no one else can force me do the things I don't want to do.
So just listen to your 'gut' and take action, if you fail, it is because you didn't listen your inner wisdom voice and guidance. Remember, success is inside of you.
The absolutely critical for you to understand is if you want to succeed in your own business today, you need to listen yourself more and trust yourself. Once you did that, you will find there are lot of things to learn from turning inwards.
So relax and enjoy your learning and doing experience.
Both Jennifer Horowitz & Ann Liu are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jennifer Horowitz has sinced written about articles on various topics from Guided Meditation, Internet Marketing and Joint Venture. Jennifer Horowitz is the Director of Marketing and co-owner of . Since 1998, her experti. Jennifer Horowitz's top article generates over 14800 views. to your Favourites.
Ann Liu has sinced written about articles on various topics from Customer Service, Photography and Internet Marketing. Ann Liu, internet marketer and author of . To learn how YOU too can succeed in Internet and aff. Ann Liu's top article generates over 18100 views. to your Favourites.
Careers In Retail Management To pursue a career in this line you need to be a retail-aware graduate with sound numerical abilities and good communication skills.