Smart Alley LLP @ Olivine Building

Address

Olivine Building #05-01A, 130 Joo Seng Road, (S)368357

Products & Services

From a small quaint shop house near East Coast Road, Smart Alley has now moved to the heart of the City, Orchard Road. Located at Centrepoint Mall (#04-03), the overall layout and design of the store has been retained to give it the same feel as the previous store. Smart Alley was established by siblings Gabriel and Sarah as both felt there was a lack of good, quality educational toys in Singapore. Both of them wanted to bring in toys and games which will help foster children’s imagination and creativity.

Just opened in July, the newly renovated Centrepoint branch holds a wider range of educational toys and products. Educational products available here range from Kumon exercise books, flashcards, story books and science kits. They also have a range of Phonics activity sets for children, starting from basic concepts such as letter & sound recognition to more advanced word building and sentence building.

For those young budding Einstein’s, look out for their range of Science kit sets: Spy Science, Kitchen Science and Magnet Science, just to name a few. There is also a weather kit for preschoolers, and a Primary Science Set with 10 easy to follow experiments. If your child has a creative flair, we recommend Artterro, an award winning eco-friendly art kits at their Stationary and Crafts section.

Looking for something fun to reward your child? Head to their Toys and Games section. Here you can find all sorts of educational toys and games for kids. From strategy board games for older kids such as Nowhere to Go, to classic peg and jigsaw puzzles for your tots. There are also pretend play kits for your little ones to encourage dramatic and pretend play. We recommend the Pretend & Play Bakery and Pretend & Play Tool Set.

The store also offers basic necessity items such as lunchbox, water bottles and cute chopsticks specially designed for the very young! Perhaps what makes Smart Alley stand out is their range of niche, novel and educational products, which are not readily available everywhere. With almost over 3,000 high quality products sourced internationally, there is something for every child - from 12 months tots to 12 years old pre-teens.

Smart Alley is also located at Changi City Point #02-03.

For more information visit us at www.smartalley.com.sg

Proud Retailer of the Following Brands: Learning Resources, Educational Inisghts, Sevi, Trudi, Peaceable Kingdom, Mudpuppy, Halilit, Trends, 4M, Crayola, Bubber, Hape, B.Toys, Mighty Mind, Leap Frog, Wikki Stix and many many more.

Specialty

As responsible toy retailer in our local market, we uses Dr Toy's Play Quotient (PQ) to describe the extent to which your child plays, to help us identify the right kind of toys for your child. We would highly recommend that you can asked these questions before you purchase any toys.

Is the product appropriate? You want the right fit for your child.
Will the product hold your child's interest?
Does the product match the child's age, skills and abilities?
Does your child match the age grading on the package? If the age range doesn't match your child's, he will likely be frustrated if he uses it.
Is the product well designed? Design is key to quality.
Is it appealing?
Does the product match the packaging?
Will the product be fun to play with? Children are attracted to a product based on how it plays.
Are there any potential hazards? Safety is critically important. Small parts can be choking hazards for any child under three. Products must be unbreakable and non-toxic.
Is there a guarantee? Save your receipts. The store where you make purchases should ensure product safety, but ultimately you are responsible for what your child plays with and how she plays with it.
Will the product last a long time? Consider a products durability and versatility. Children return frequently to a product that has high play value and the more they play their own development will be improved. Blocks and LEGOS are good examples of products that offer versatility, long lasting appeal, learning and fun.
Does the product develop creativity, learning or physical skills? Children need a balance between active, educational and creative products. Find products to enhance each area.

By asking the right questions, we hope that our customers can benefit from a good selection of products.

Other than toys, Smart Alley specialises in promoting school-grade teaching resource to parents and also toys for special needs children.

Branches

Olivine Building

130 Joo Seng Road 368357

Tel : 6440 9195

The Centrepoint

176 Orchard Road 238843

Tel : 6737 8226

Changi City Point

5 Changi Business Park Central 1 486038

Tel : 6636 3886

See all branches

Map

Building image

About Us

Like us on Facebook to receive latest promotional info and events!

Visit our online store at http://www.smartalley.com.sg

Toys and games can be more beneficial, educational and innovative. You must be thinking, “This is too good to be true!” right? Well, its true! Toys can be all of the above! At least, this is what Smart Alley believes. After many years of retailing toys and games in Singapore, we found that it is difficult for parents to find toys that do not glorify violence. In fact, we realized that what parents really want for their children are toys and games that guide them in using their imagination and creativity, and at the same time equipping them with useful skills.

So finally we said, “We have had enough!” It is time for toys to make a change.

Smart Alley was established because we believe that children can play and learn at the same time! There is no absolute way in learning, so why not LEARN THE SMART WAY?! Our toys are carefully selected so that the money customers spend are returned with high quality, innovative and educational products.

Our Mission
To promote quality educational products and “hands-on” learning products that are relevant, engaging and imaginative, for effective learning.

Our Vision
To become the leader in the provision of educational products that enrich learning in the community of Singapore and beyond.

Our Slogan
LEARN IT THE SMART WAY!

Wholesale
We do wholesale and are pleased and eager to work with you. We hope to offer an ongoing relationship, providing ourstanding service and support for our products. We are excited to be able to offer high quality educational products and teacher's resources that have been recognized worldwide by teachers and students. We hope our products will be a great aid to your teaching staff, and at the same time encourage learning, imagination and creativity for your students.

You can enjoy more discounts and benefits by signing up for a wholesale account with us. Please do not hesitate to email us at wholesale@smartalley.com.sg for more information.