Overestimate Everything Whatever number you end up with for printing, just tack on a few more just to be safe. This applies to everything about your project. Find you numbers, and then overestimate them by just a little... Source : Guide to The Internet Pg. 133
What Happens After The Sale? Take the time to sit down and figure out how you can look beyond the sale to loyal customers. No business can survive forever if all theyre thinking about is one sale at a time... Source : Guide to The Internet Pg. 134
The Benefits Of Flyers The best marketing takes advantage of every advertising method out there. Take the time to look at flyers and see how you might benefit from them... Source : Guide to The Internet Pg. 134
Letterheads Can Be Changed If youre staying on top of all your other marketing, it wont take you much longer to stay on top of your letterheads as well, and never risk being outdated... Source : Guide to The Internet Pg. 134
Constant Little Reminders So long as youre reminding people youre increasing the odds of them coming and youre helping to make sure you have a nice, big audience at your events... Source : Guide to The Internet Pg. 134
Avoid Stressful Deadlines Dont let any of this happen to you. Start getting yourself ready as soon as you know a speech or presentation is coming. In the end youll feel a lot better because of it... Source : Guide to The Internet Pg. 135
Testing Your Marketing Yes, you might have to go back to make some minor changes to your marketing because of it, but thats a lot better than having your marketing campaign fail... Source : Guide to The Internet Pg. 135
Wheres The Urgency? You can easily fit a call to action into any kind of marketing you want to do, and youll always see an improvement when you do so... Source : Guide to The Internet Pg. 136
