Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language with this insightful e-report.
How To Be An Effective Copywriter by Karon Thackston In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery. The RewriteSince...... Similar Editorial : by Kevin Browne. | Source : Advertising Copywriter
Copywriting Makeover by Karon Thackston The old cliche is wrong. All our lives we've heard, "It's not what you say, but how you say it." That may occasionally be true, but for the most part it's what you say AND how you say it. Case in point: Announce It!, a custom candy-bar-wrapper manufacturer, had copy on their home page that was acceptable. It mentioned pretty much all the important things a site visitor...... Similar Editorial : by Karon Thackston. | Source : Copywriting Rates
Effective Copywriting Techniques by Karon Thackston In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!'s copy had to be spot-on with its communication. The primary problems were that the copy...... Similar Editorial : by Karon Thackston. | Source : Copywriting Rates
Is It Time For A Copy Facelift? by Karon Thackston ? 2003http://www.copywritingcourse.comI just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able to write it once, and it would work forever!” Oh really? Actually, nothing could be further from the truth.It is extremely rare for advertising copy to...... Similar Editorial : by Glenn Murray. | Source : Copywriting Course
Is Your Copy Upside Down? by Karon Thackston ? 2003http://www.copywritingcourse.comAs a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!You’ve probably seen copy that reads something like:Professional...... Similar Editorial : by Glenn Murray. | Source : Copywriting Course
Three Quick Tricks For Writing SEO Copy by Karon Thackston ? 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:“When you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we only sell quality silver jewelry that is top-notch. No...... Similar Editorial : by Paul Hooper-kelly. | Source : Copywriting Course
Are You Asking The Right Questions In Your Copy? Are You Asking the Right Questions in Your Copy?by Karon Thackston ? 2004http://www.copywritingcourse.comIt’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way...... Similar Editorial : by Glenn Murray. | Source : Copywriting Course
Are Keywords Destroying The Flow Of Your SEO Copy? by Karon Thackston ? 2004, All Rights Reservedhttp://www.copywritingcourse.com/keywordWith all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get...... Similar Editorial : by Eric Badgely. | Source : Copywriting Course
Five Sections Of Your Copy Guaranteed To Get Read It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your conversions increase dramatically whether your copy is geared toward online or offline promotions.HEADLINESHeadlines have always been and will always be the most important section...... Similar Editorial : by Jane Mark - Phil Basten. | Source : Copywriting Course
Writing To Overpower Your Competition There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood you have a greater advantage when it comes to copywriting. You can recognize the other options your customers have before them and can position yourself as the only logical choice.Know Who Your Competition IsCompetition comes from a variety of sources. Yes, there are...... Similar Editorial : by Sam Vaknin, Ph.D.. | Source : Calligraphy Pen
�Out Of Focus�� Ads Can Cost You Customers by KaronThackston ? 2003http://www.copywritingcourse.comAs I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically...... Similar Editorial : by Jon Gestl. | Source : Advertising Tools
