Copyrights and Wrongs
by Roberta Beach Jacobson.Somehow we have come to believe more is better, that it‘s a good thing if asearch enginepops up with 27,999 entries on a given subject. Yet it‘s because of thisvery "too muchness"that many journalists have found themselves entangled in the Web.Wr...
Is It Time For A Copy Facelift?
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comI just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able...
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Is Your Copy Upside Down?
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comAs a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you do...
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Three Quick Tricks for Writing SEO Copy
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:“When you buy quality si...
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Principles of Effective Ad Copy
by Walter Burek.H.L. Mencken, the author, jounalist and social critic observed that most people "write badly because they cannot think clearly." And the reason they cannot think clearly, he went on, is that "they lack the brains."Putting aside H.L.'s cricisim for th...
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How to make your web copy better.
by David Miranda.One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.What you have to understand is th...
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Get em Clicking with Good Ad Copy!
by Linda Offenheiser.Never mind if you haven’t had good response from your ads in the past. That doesn’t matter. You can learn how to write an ad that will have people clicking their little fingers off! I’m going to teach you how to do that right now. We all know h...
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Ten Tips for Writing Effective Web Copy
by Julia Hyde.On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or fa...
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Better Copy: The Interview is the Key
by Neroli Lacey.Most of us spend our days persuading others to buy our service,product or idea. Here is how to create powerful marketing copy tomake your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by in...
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Web Copy – How Much is Enough?
by Glenn Murray.Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital componen...
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10 Eye Popping Ad Copy Secrets
by Robert Kleine.1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers ...
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Ways To Improve Your Ad Copy
by Robert Kleine.1. You could decrease or increase the length ofyour ad copy. There is no rule on how long yourad copy should be unless space is a consideration.The ad should be long enough to sell your product.2. You could add some sub headlines on your adcopy. Sub ...
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