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Copywriting Makeover: Buying Process
by Karon Thackston.by Karon Thackston ? 2004http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffectiv...
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5 Secrets of Successful Copywriting
by David Garfinkel.5 Secrets of Successful Copywriting? 2004 David GarfinkelWould you like your sales to go through the roof?Of course you would. Who wouldn't?I have found five secret "keys" that dramatically improvethe money-making ability of just about ANY sales mess...
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Copywriting Makeover For An Emotional Connection
by Karon Thackston.by Karon Thackston ? 2004http://www.copywritingcourse.comIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previ...
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Copywriting Techniques For An Emotional Connection
by Karon Thackston.by Karon Thackston ? 2004http://www.copywritingcourse.comOne statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copyw...
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Strategic Copywriting: So Much More than Text Optimization
by Carolyn Evans.So Much More than Text OptimizationBecause web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of "s...
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"Copywriting Secrets Of The Indian Mystics"
by Dave Alston.Hi everyone,Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business,...
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Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston.Think About ItBefore you pen one word (for the Web or any other marketing medium), stop and think. "After reading this copy, what - specifically - do I want my site visitors to do?" Maybe you want them to click deeper into the site. Perhaps you want ...
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How to Negotiate Rates with a Freelance Copywriting Expert
by Dina Giolitto.The contracted project affords a win-win situation. This is not You vs. a Corporation; this is just an individual with a need, and a single service provider who can answer that need. Who wouldn’t jump at the chance to negotiate a terrific deal on a...
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Major Copywriting Blunders & Solutions
by Jennifer Mccay.Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem professional. If you're guilty of this copywriting crime, you probably learned this rule from a well-mea...
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Review: The Step-by-Step Copywriting Course
by Jill Whalen.The major focus of the course is online and search engine copywriting, since Karon's been into that since 1999. The course itself is actually a jam-packed, 150+-page .pdf file, which could be read as a book if you wanted to be lazy and just learn the...
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Copywriting FAQs
by Dina Giolitto.Copywriting FAQ's:1. How do I know your writing style is the right one for my company?I understand where this question comes from, because I ask it myself when I need to solicit the help of another writer. A good copywriter would never inject her own...
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DIY Copywriting or Just Call in the Pros?
by Bill Knight.Whether you have a product or a service to sell, someone has to write a description, write the copy for the web pages, perhaps a sales letter or a series of classified ads, a press release to announce availability, articles to help with promotion, em...
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Persuasive Copywriting. Copy and Content: Any Difference?
by Oleg Ishenko.Copy and Content: Conversion PerspectivePeople generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be ency...
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Everyday Copywriting Vs. Effective Copywriting
by Paul Speziale.Take your average super successful sales person, the person that has brought the most sales to your business (usually it’s just one).  Multiply them by a million, and send them off to visit 1 qualified prospect each...all at the same time.&nbs...
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“The Power of Copywriting”
by Matt Bacak.Too often Internet businesses chase trends instead of focus on skills development.? The Internet will change and move much faster than you could ever move.? Therefore, chasing each Internet fad that pops up could cause you to go in circles.? To avoid...
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The Ethics of Copywriting: Writing with Respect
by Laurence James.A marketing director from a large creative agency once told me, ‘Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescripti...
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Copywriting: Reaching out with the Right Words
by Laurence James.As defined in dictionaries and encyclopaedias, the word "copywriting"' refers to the act of writing material that aims to promote something. In other words, copywriting is simply advertising through writing. Whether you are writing a slogan or taglin...
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Copywriting: The Successful Marketers Secret Weapon
by Hermas Haynes.Picture this! You're sitting around brainstorming a sales page strategy for the new product you're planning to launch. Suddenly an idea pops into your mind. It's as clear as crystal and intuitively you know it's the best one.This "eureka" moment send...
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Innovative copywriting: 6 Key tips to learn
by Aseriah Jordan.Copywriting material online is a growing business, but the ones that canproduce great copy stick around for the long haul. Learning how to write copyis one thing, writing quickly to produce quality copy is another. When it comesto writing on the web,...
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Correspondence course for copywriting: Tips to help you Write
by Aseriah Jordan.Not everyone is gifted in writing wonderful copywrite. Heck, you might evenhave trouble writing a short essay. Don’t worry about it, if you aren’t bornwith the talent you can still practice and perfect this craft. Just like whenyou first started ...
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12-Copywriting Tips to Make Your Advertising More Profitable
Topic : How to Make Your Advertising More Profitable
by Thom Reece.Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these 12 easy and proven tips on copywriting 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short parag...

Copywriting: Engage Prospects By Involving Their Senses
by Lisa Packer.Imagine a bland, colorless existence. Where food had no taste,silence surrounded you and everything smelled the same. Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away thelast of a lazy fog. Robins are singing sweet...
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Finding the Right Trigger
by Karon Thackston.by Karon Thackston © 2005 http://www.copywritingcourse.com You've got a great product or service. Now, how do you makebuyers sit up and take notice? How do you get them excited aboutwhat you're offering? You have to pull the trigger.There is at ...
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How to Increase Your Copywriting Success
by Chris Marlow.Take a look at your prospecting list, if you have one. Where did all those names come from? Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good lea...
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Where To Find the Best Copywriting Clients
by Chris Marlow.In my life, I've had two freelance careers, one that limped along miserably for a number of years, and one that took off like a rocket after only three months of marketing. What happened in between was eight year of excitement, growth and misery at a...
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