Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste,silence surrounded you and everything smelled the same. Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away thelast of a lazy fog. Robins are singing sweetly on branchescovered with bright yellow leaves. You swing gently on a creakyporch swing, sipping your Chocolate Caramel Latte and thinkingabout how...... Similar Editorial : by Karon Thackston. | Source : Copy Write
Business Writing: When Not To Be Professional Well, you’re going to have to pick one, because you can’t do all three.Not, that is, if “looking good in print” means sounding like an educated professional. Or using perfect grammar. Because unless all of your prospects are English teachers, they’re going to respond better to more natural writing – writing that reads like people actually speak.Real people don’t speak like “professionals” write. ...... Similar Editorial : by Richard Cunningham. | Source : Calligraphy Pen
Beyond Fear And Greed: Emotions That Sell Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings:Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the question – which, by the way, is only answered if...... Similar Editorial : by Dr. Leif H. Smith. | Source : Computer Retail Sales
