Penny C. Sansevieri: The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success." Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at
Would-be Authors Inflame Self-Publishing Stigma San Diego Authors’ Day offers help to overcomeWEST CONSHOHOCKEN, PENN.—January 7, 2008—The Internet has again ignited the book self-publishing flame for writers who are tired of rejection from traditional publishers, or want more of the royalty pie, or more creative control. But de... Source : Script Writing Advice
How Long Is Too Long To Market A Book? So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it. Ideally though, you should p... Similar Editorial : by Willard Michlin. | Source : Script Writing Advice
7 Myths That Will Destroy Your Marketing Campaign What common myths keep authors from getting media attention?Myth #1: A good news release is all you need to get "ink" The days of the "one size fits all" news releases are gone. Now it's all about customizing and knowing what the media target you're pitching is looking for. Making... Similar Editorial : by Isaiah Hull. | Source : Email Marketing
How To Think Like A Journalist If your media campaign has been perplexing you, maybe you?re not thinking right. What I mean is maybe you?re not thinking like a journalist. The problem with many campaigns is that we pitch our stories with a focus on our books, when the truth is we should never (ever) sell our book and a book shoul... Similar Editorial : by Victor Epand. | Source : Search Marketing Agency
10 PR Secrets No One Will Ever Tell You When you?re trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we?ve unveiled some ... Similar Editorial : by Han Ming . | Source : Media Advertising
The New Way To Publish These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can take advantage of a new form of publishing called "print-on-demand" or POD. What exactly is print-on-demand publishing? Think of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you had to...... Similar Editorial : by Michael LaRocca. | Source : Book Publisher
The Blog Factor So what is this "blog factor"?Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. There are currently nine million blogs out there with 40,000 new ones being added everyday. Some are informative and some are just downright a waste of your time. And while we hear a lot about blogging these days, what is blogging *really*? Blogging in its simplest...... Similar Editorial : by Gareth Mailer. | Source : How to Blog
Your Web Site Copy When it comes to filling our web sites with words, we tend to lean towards what I like to call the "cocktail party approach to web site copy." What do I mean by this? Well, let's pretend you're at a cocktail party, you're huddled with a group of friends gabbing about everything under the sun, around you hundreds of other conversations are mingling with your own making the voices sound like a "hum"...... Similar Editorial : by Glenn Murray. | Source : Advertising Design
Secrets Of Striking Media Gold With Blogs If you're in the midst of your media campaign don't overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers and in many cases, the single most reliable place to get an accurate assessment of a news item, product, or service. One of the main...... Similar Editorial : by Jesse S. Somer. | Source : Create A Blog Website
Are You A Marketing Savvy Author? Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right? I hate to be the one to break it to you...... Similar Editorial : by Carmen Wisenbaker. | Source : Affiliate Internet Marketing Program
Marketing In A Web 2.0 World When it comes to marketing the choices are clear: market to your reader. But the "where" to find your reader has changed as more and more of our lives migrate online. A recent article on how offline media is succumbing to the 'Net talked about a flurry of newspapers diving into online content, online ad placement, and online forums to push more of their feature pieces, reviews and editorials into...... Similar Editorial : by A. Raymond Randall, Jr.. | Source : Affiliate Internet Marketing Program
Secrets, Lies, And Publishing The beauty of print-on-demand (from the publisher's perspective) used to be that they had limited liability when it came to content. Sure they'd scan for hate material and other stuff that could definitely get them sued but aside from that, if you had a bone to pick with an ex-boyfriend and wanted to kill him off in a novel, have at it! Well now that might be changing. Author House just lost a...... Similar Editorial : by Han Ming . | Source : Finding A Literary Agent
The Business Of Publishing Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right? I hate to be the one to break it to you...... Similar Editorial : by Deanna Mascle. | Source : Online Periodicals
Writing Better Web Copy, An Experts View When it comes to filling our web sites with words, we tend to lean towards what I like to call the "cocktail party approach to web site copy." What do I mean by this? Well, let's pretend you're at a cocktail party, you're huddled with a group of friends gabbing about everything under the sun, around you hundreds of other conversations are mingling with your own making the voices sound like a "hum"...... Similar Editorial : by Glenn Murray. | Source : Copywriting Design
