Walking the model homes is a substantial part of the new home buying process. The model is the first impression most buyers get of their builder. And sometimes...it's the only impression they get of their builder prior to stepping into their new home. Unless they are a second time home buyer, or know a current resident the community's models are the one and only opportunity to get a feel for the floor plans and available options they otherwise only see on paper.

And drawings on paper are nowhere near as effective as a life size model of what you can get! Taking a drawing and envisioning the finished product is a talent that many of us just don't have so that would leave us far behind in the game when it comes to discovering which new home builder is the best match for our needs. The model home has become a very vital piece of the new home building purchase because of this very problem. It's the best sales tool available to builders. It's the easiest way for buyers to understand just what they'll get once the product is built. And it's the very beginnings upon which the new home community will be built!

Good new home sales offices are equipped with piles of paper, stacks of handouts, lists of prospective buyers, computers, the Internet, beautiful displays, murals of the finished new home community, gorgeous decorations, maps, ridiculous amounts of information about the surrounding area, and more. But all this is absolutely left in shadow by the presence of the model home next door. Some of the very best new home sales people I've ever seen in action skipped all the hoopla and directed drop-ins directly through the door on the way to the model; offering an introduction on the way in the front door. Good models sell homes.

Buyers looking for a new home often have many different choices when it comes to a new home builder; especially in areas affected heavily by the residential building explosion that reached its peak in recent years. The many options can be overwhelming and the indecision sometimes lurks long enough to morph into a lack of decision that inhibits that process for both the buyer and the builder. Nobody gets what they want because the buyer can't be sure exactly what they want; and nobody can give it to him until he does! The model home alleviates the probability that the buyer won't have the imagination it takes to differentiate between the many builders and their different styles and strengths.

Take Tartesso. Tartesso is a master planned community filled with new homes from a variety of prominent new home builders. The community is located west of Phoenix in Buckeye, Arizona. Tartesso is one of the newest new home communities available in the area. It benefits from very careful planning. The seven builders chosen to participate in the project offer a combined selection that can't be beat in the area. The variety of styles, square footage, prices, and options make the community the perfect answer for many. It also draws people from the surrounding area for the models alone. Between the various models offered by the seven different builders on the project, there is a representation of the best of what the Valley's new home building industry has to offer. The wide selection of models all in one location offers the best opportunity for miles around to pinpoint exactly what you need in a new home.

While the buyer can fully appreciate the opportunity to easily jump from model to model, the effect it has on the models themselves is amazing. Tartesso offers some truly beautiful examples of residential architecture and interior design. With your competition so close at hand you really pull out all the stops when it comes to presentation. New home buyers are absolutely justified for trekking out to Tartesso just to check out the models. Montalbano Homes' Sales & Marketing Manager, Jonathan Baer indicated that the models are his "favorite selling tool because they're not only effective in showing what can't be said about a new home builder, but they are honest. It's hard to misrepresent something when you're pointing it out on a model. Model homes make it easier for buyers to recognize high quality construction and design."

If you are a resident of an area that experienced heavy residential construction during the recent housing explosion you'll particularly appreciate this next point. Model homes are a needed finished product for many who would have no chance of employing the imagination necessary to envision a completely theoretical new home community where they see a dirt lot. It is much easier to purchase a product when you are able to see an example of the finished product and the beginnings of the community in which it will exist. You can talk about the gorgeous landscaping until your throat is dry, but the mature landscaping surrounding the model is going to do more to convince and show the buyer just what they'll be getting than anything you can say.

New home models will continue to be one of the most exciting aspects of buying a new home. They'll continue to be fantastically effective selling tools. They'll continue to be gorgeous. They'll continue to be available. And at Tartesso you can see just what that means; because this new home community definitely made the most of the opportunities offered by models.