Electronic trading platform, or (Business to business marketplace) - a place where transactions of sale and purchase between the enterprises - buyers and sellers consist. There are different kinds of platforms - purchasing, marketing, diversified, branch and grocery platforms.



In spite of the fact that different categories of platforms the advantages and lacks, their general distinctive feature - have decrease in costs of the enterprises. According to company IBS the economy from use of circuits B2B can reach15 % on the part of purchases and 22 % on the part of selling. At the same time expenses for integration and automation of business - processes of the enterprise with B2B-platforms according to research Gartner Research start to pay off only if not less than 2,3 % of accounts will be exposed and paid through the Internet.

What are B2B Marketplaces is?

Corporate purchasing and marketing platforms are created by one either several buyers or sellers and called to transfer in the Internet of connection with existing partners of the company. As a rule, such platforms are closely integrated with internal business - processes of the enterprises and allow to automate process of information interchange with contractors, to lower cost and to reduce time of selling and purchases of production.

Diversified, branch and grocery platforms are created by the third parties - the technological companies, associations, banks, news agencies, commercial and industrial chambers or other subjects of the market.

Additional opportunities.

Convenient services

Standard service of platforms is granting to clients of an opportunity of accommodation of applications for purchase / . On the majority of platforms this service is free-of-charge, nevertheless, already there are the platforms practising collection of a user's payment from the clients.

B2B-settlement services

Under forecasts of analysts, the world(global) B2B-market it will not be possible to reach(achieve) the high planned targets declared by the conducting(leading) research companies until a priority among suppliers B2B of services development of reliable electronic technologies of payments does not begin.

Risks of It is possible to allocate two groups of the risks arising at clients of B2B-platforms: technological and business - risks.

To the first concern poor-quality connection of the provider (breakage of connection) during tendering, internal attack of databases of a and outflow of the confidential information, DoS-attack or refusal in service, etc. Nevertheless, all these problems have the decision: a choice of the qualitative provider, use of corresponding crypto security, differentiation of the rights of access to the information of the personnel of the operator of a B2B-platform. Eventually, similar risks in the near future can be insured.

At the same time presence of diversified and branch platforms as an additional link in a chain of finishing of production up to the end user, for all sides conducts to occurrence of a different sort of business - risks:

* Risk of discrepancy of quality of delivered production

* Risk of loss by the buyer of the money resources prepaid on the transaction

* Risk of unpaid amount of production put by the supplier in the commodity credit

* Risk of decrease in rate of return for suppliers

Besides common fault of diversified and branch platforms is absence on them of adequate settlement services for B2B-trade as a result of which after the buyer and the seller preliminary agree about conditions of the transaction, continuation of the conclusion of the transaction occurs not on a platform, and traditional ways of business dealing - by means of phone, a fax and business trips.

Tendencies of the B2B-market

Until recently B2B-platforms and B2B-settlement services developed in parallel. On trading platforms technologies of representation of the commercial information, maintenance of on-line negotiating process were debugged, systems of the actual conclusion of transactions were developed and took root, organizational - legal forms of operators of B2B-platforms were formed. Some companies - suppliers of technological decisions for B2B-trade in a prediction of dynamical development of the B2B-market of electronic commerce occupied jumping-off places in the most different economically advanced branch segments. In turn, banks developed and introduced systems of electronic document circulation and technology of interactive bank service. In opinion of experts of company I.B.Partners, by the end 2007 - to the beginning of 2008 there will be a strongly pronounced overlapping interests of B2B Marketplaces and .

The following and heaviest stage for financial structures ? overlapping of interests ? with B2B Marketplaces promotion of the B2B-settlement services among legal persons - not got used to that the ??????????-digital signature has the same validity, as the usual signature with a seal, and not representing for itself carrying out of the open tenders without "recoils" becomes.