It's no wonder that celebrities tend to prefer couture, be it clothing or accessories, and their stylists are always on the prowl for new up and coming designers. Quality, unique handmade couture jewelry is particularly in demand. Those handmade pieces often cost thousands of dollars, and they make a statement by themselves on the big screen or on the red carpet.



In our media focused culture, what celebrities do and wear gets noticed. When a celebrity wears a new pair of earrings or a necklace that is particularly appealing, that piece is suddenly in demand. The designs typically get copied and low end "knock offs" become available within days. If you search the web or go down to your local mall, you'll find lots of imitations. But if you look close, you can see within seconds that those pieces are not the real thing. Often times, they are mass produced of low end materials such as plastic and nickel in developing countries. Although they might look similar from a distance, they will never give the wearer the feeling and the pride that a couture jewelry piece will.

So, what do you do when you can't afford the custom couture for thousands of dollars but don't want to settle for the low end imitations? Well, consider the more affordable lines of the real thing. Some high end jewelry stores and celebrity designers have more affordable lines of jewelry available to the general public.

One such designer is Joseph Williams who has a line of Scandinavian inspired couture jewelry available through ScandiCouture. His designs are sleek and contemporary yet classic and versatile. Joseph Williams has a long list of celebrity clients including Beyonc? Knowles, Oprah Winfrey, the Kardashian sisters and Diane Sawyer. His jewelry has been featured in numerous movies and TV-shows, including Ugly Betty, The Devil Wears Prada and the movie Sex and the City.

So, what's the catch with ScandiCouture? Well, there is none. Instead of using 18 karat gold and diamonds, Joseph Williams scaled the line down and uses 14 karat gold, silver and gemstones such as topaz, pearl and turquoise. This allows ScandiCouture to sell the majority of items in their store for under $500. The jewelry is still made with the same craftsmanship by the same designer, in the same style!