Ty Coughlin's brand new home based business opportunity, ?The Reverse Funnel System?, has been enjoying quite a bit of popularity of late in MLM circles. But does The Reverse Funnel business work? In this article, I'm going to give you an overview of why I believe this program is working so well and hopefully by the time you've finished reading, you'll understand a little more about the system and why it's converting so well early on.



The Reverse Funnel System uses an approach known to many as the ?funded proposal? method. Basically, funded proposals offer a less expensive product on the front end, followed by a more expensive offer (the main offer) on the backend. This is effective for a few different reasons:

1. It generates additional income from a front end offer that can be used to fund an advertising budget or simply pocketed as pure profit.

2. When someone passes through the funnel to the next level (after taking the front end offer), they've been qualified as someone who isn't a tire kicker. These are serious leads and ones that you can really focus on working with.

Due to the fact that no time is wasted on leads who aren't serious about building a business, The Reverse Funnel System is proving to be very effective in developing a strong, ?builder mindset? downline. These are people who are workers and are exactly the type of individual you want to be working with.

Hopefully this brief article has given you some insight as to why The Reverse Funnel business is working so well, and how it manages to qualify, present, re-qualify, and enroll new members automatically. By boiling success down to a simple formula and then automating it, Ty Coughlin has created a program that is proving to work for MLM newcomers and veterans alike.