There is no secret to succeeding when starting a new small business: offer services that consistently wows the customer, a product that lives up to its advertisement, and do so with a smile on your face and 24-7 accessibility. If you can deliver on this tall order, you are certain to have a thriving business and before long become one of the wealthiest entrepreneurs in the country. On the other hand, if you are simply human, you know that even the best service will at times lack in consistency and that some products do not live up to the expectations of one individual who can then take your good business name and effectively ruin it with others!
Constant accessibility is something that you might hope for but at the same time you realize that there is no way you can make this kind of commitment to your business, no matter how hard you try. Small business mentoring is the approach taken by business owners who are normal human beings and unable to perform perfectly on a consistent basis. As a matter of fact, small business mentoring is the answer for those who are looking to ally themselves with other small business entrepreneurs and who understand that learning from others is a vital part of making it.
When the bottom line becomes the driving force of survival, you know you are in trouble, but if you are able to head off any fiscal downturns by working with a small business mentoring company to learn how to be an entrepreneur, then even the failure of one venture will not discourage you to such an extent as to keep you from living out your dream of business ownership.
Remember that being an entrepreneur is a state of mind and is not dependant on the success or failure of a current business venture. Instead, remember that you might have to experiment a bit to find out just what the right kind of business venture for you might be! A small business mentoring program will help you to learn more about yourself 'the entrepreneur' than about yourself, the small business owner. Add to this the fact that being an entrepreneur is a lifelong occupation while being a business owner may come and go, and it quickly becomes apparent that you are working on your long term business acumen by entering such a mentoring relationship.
While you could search high and low for a willing business owner or entrepreneur to mentor you and your small business, you could also choose a professional small business mentoring program. These programs have the advantage of mentoring you and your business at the same time, although they will most certainly focus on your business first. The goal, after all, is to make you profitable, but without the right mindset and business acumen this is a tall order. By focusing on both aspects at the same time, you have the potential for learning not only about the business but about yourself as well. Do not neglect to take advantage of this premier learning opportunity which does not come around all that often!
From Microsoft Small Business
When people think of Eddie Bauer they think of clothes that are trendy and hip. What they don't realize is the fact that Eddie Bauer is actually a company that is now eighty-eight years old. It's hard to believe but it's true. Eddie Bauer was formed in 1920 as Eddie Bauer's Sports Shop in Seattle, Washington. Eddie Bauer the company's namesake early on focused on apparel for sports and winter clothes. He actually invented the first down parka in 1936. The company even manufactured more than 50,000 B-9 flight parkas for the U.S. Army Air Corps during World War II.
For much of its early history Eddie Bauer focused on the sports and winter apparel segments of the clothing industry. Their clothes would be used to outfit everything from K-2 climbing expeditions to treks across Antarctica.
In 1968 though things would change. That was the year that Eddie Bauer would sell the company to his long time friend and partner William Niemi and his son. That was also the year that the company would open its first store outside of Seattle with San Francisco being chosen as the location.
Under William Niemi the company would also shift its focus. Going from outdoor gear to a broader offering that would feature lifestyle apparel. This would help give the company a broader appeal to consumers.
In 1971 the company was again sold, this time to General Mills. With this stronger backing the company would expand to 61 stores and $250 million in sales by 1988. In 1988 the company was again sold this time to the Spiegel catalog company. They continued the focus on aggressively expanding the company.
Over the next eight years the company would expand to over 300 stores. In addition to expanding their apparel stores the Eddie Bauer name could be found on a number of other items over the years. Everything from cars and trucks through its partnership with Ford Motors to a line of furniture in Eddie Bauer Home.
During the 1990's Eddie Bauer would also begin international expansion with stores opening in Japan, and Germany. In 1996 the company would launch its official website to help it serve customers all over the globe. By 1998 the Eddie Bauer name would be featured on over 600 different stores representing apparel and furniture.
In 2005 Spiegel the owner of Eddie Bauer filed for bankruptcy protection. After selling off all the other assets of the company only the Eddie Bauer portion of the company remained. The company renamed itself Eddie Bauer Holdings Inc. and was able to emerge from bankruptcy protection. And just like its namesake who was an avid adventurer the company fights on. Showing that even after eighty-eight years their spirit is still alive and well.
Both Michael Laleye & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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