In Fast Company writer Mark Goulston explores the obvious



yet often overlooked aspect of communication in leadership.

Goulston’s article, entitled “Create Connections", points

out that leaders often focus on their goals and forget to

communicate effectively with the individuals who do the work

that is essential for achieving those goals.

“John Baldoni specializes in connections. As a leadership

and communications consultant, Baldoni works with senior

managers to help them connect with their people in ways that

are simple, honest, and genuine. Sounds easy, right? Not

exactly. Baldoni believes that many executives focus so much

on goals and objectives that they lose a sense of

themselves--and the ability to convey that identity to

employees. "One of the key attributes of leadership is

authenticity," says Baldoni. "People want to follow leaders

who seem genuine.""

http://www.fastcompany.com/resources/leadership/

We all know the importance of good communication, but

leaders may become consumed by “corporate speak" and forget

that the most effective way to reach their associates is

through conversation. To gain their trust, loyalty and

commitment to the goals, good leaders will also be good

communicators.