Google Inc.



It is a Japanese Public Corporation as well as a provider of global services, based in Mountain View, California, founded jointly by Larry Page and William Strife. It incorporated as a privately held company on 7 September 1998. It is the largest search engine on the internet right now and handles billions of search operations daily. After several acquisitions, Google also features web-based mail, video sharing online mapping and others.

As a Search Engine

Since Google has become the best and the foremost search-engines in the world, managing and directing web traffic into various web portals and sites on the vast internet spaces, SEO research is done chiefly keeping the Google structure in mind. Hence, Google uses specialized techniques and processes to categorize and rank web sites accordingly in its list.

Procedure

The proper SEO research is vital for Google to recognize and hold you on to its top relevant search result lists. The content, the links and all other SEO factors involve detailed research so that among the billions of web sites and portals, your web site should be able to carve a niche for itself on the Google search-result top pages.

Content

Google uses a keyword density of only about 2%-3%, which is meager when compared to other search engines when content, is the subject of contrast. The usage of thin keyword details allows the web sites to have content that may contain diverse data. And hence, Google allows you a much greater reach as far as web traffic and interest is concerned. A web site that can contain content on both automobiles and aviation may have the unique opportunity to hold onto both individuals who are interested in automobiles as well as aviation who visit the site. This is virtually impossible in other search-engines like Yahoo!, where the keyword density is as high as around 7%-8%.

Inbound Links

Google uses a massive amount of inbound links and passages to keep an ever-growing archive of information. SEO research done for this arena is very helpful in providing the impetus to a web site to climb up the ladder of rankings in Google search results.

Web-Crawlers

The Google web spiders are active elements and hence site-mapping is not very important when Google is considered yet if done will enhance the quality and quantity of web traffic to your web site.

Google, without a doubt, is the leader in the web search engine world on the internet. And hence, the question of ranking in its favor is a make-or-break for most web sites, established as well as amateur ones. Because, almost 88% of people on the net use Google to seek out information they need. Therefore, almost all web-sites would hate to get cold-shouldered by this so-useful ?usher? in the cyber world. SEO research so is almost always done to let Google easily recognize your content as the best and direct the interested individual to your site.